December 2020 is just about upon us. I received a catalog in the mail the other day and it features lots of warm snuggly pajamas and robes with messages of relaxing and getting cozy at this time of year, and I thought, “Really? During a […]
The Month of December for Book Publicity Read More »
I’m not much of a ranter but every now and then I have a huge desire to just let ‘er rip. I am experiencing that feeling right now, as a matter of fact. However, this is not a sudden, knee-jerk response to some perceived transgression.
Bad Publicity Pitches and What To Do Read More »
I have had the great pleasure of speaking and presenting during many different events and conferences over the years, and currently am doing so in various online groups and other virtual gatherings. One of which has been strictly online for ten years now — well
Biggest Mistakes Authors Make Read More »
Happy Halloween (which was actually last night)! Happy All Saints Day! Happy Day of the Dead! And tomorrow it’s Happy All Souls Day! In many traditions, this time of year is considered the time when the veil between the worlds is the thinnest. If you
The Month of November for Book Publicity Read More »
Years ago, I met and developed a good relationship with a producer at one of the top three networks based in New York. Since then, he’s booked many of my clients when they are in the city and it’s proven to be very fruitful. (Not
Publicity Checklist, Part 3 Read More »
Last week we talked about the importance of checklists. If you missed it, you can read about it here. Following a list of steps on how to complete a task uses far less brainpower than thinking through the steps in your mind every time you sit
Publicity Checklist, Part 2 Read More »
Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed a fondness for creating checklists. I have a checklist for
Your Publicity Checklist Read More »
When I ask authors who exactly their books are for, sometimes the response I get is very clear and specific and I know the plan for publicizing and marketing the book is well thought out. Then there are times when the response I hear is,
Market Worksheet: Who Needs You and Your Book? Read More »
A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of the key tips that each of us shares with all
The “So What?” of Book Publicity Read More »
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much detail in order to keep her privacy, but there is
How to Brag About Yourself Without Being a Blowhard Read More »