I mentioned a couple of weeks ago that I spoke at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. During that presentation, I shared some of these common mistakes […]
More Common Mistakes Authors Make Read More »
As I mentioned at the beginning of 2021, I am sharing the best and most current information on how you can work and collaborate with the many different publishing experts needed in order to launch a book. The experts range from editors and publishers to
Advice from the Literary Agent Perspective Read More »
When it comes to creating a book, whether you decide to secure an agent who lands a publishing contract for you, work with a hybrid publisher, or self publish through your own publishing company, there are many different people you’ll need to work with in
Things to Do (or NOT Do) When Working with a Publicist Read More »
It looks like I hit a nerve with a recent post focused on journalists “outting” people with bad pitches. If you missed it, you can read it here. Before we continue, I want to underscore the fact that most media folks are very professional and easy
More Bad Publicity Pitches Read More »
December 2020 is just about upon us. I received a catalog in the mail the other day and it features lots of warm snuggly pajamas and robes with messages of relaxing and getting cozy at this time of year, and I thought, “Really? During a
The Month of December for Book Publicity Read More »
I’m not much of a ranter but every now and then I have a huge desire to just let ‘er rip. I am experiencing that feeling right now, as a matter of fact. However, this is not a sudden, knee-jerk response to some perceived transgression.
Bad Publicity Pitches and What To Do Read More »
I have had the great pleasure of speaking and presenting during many different events and conferences over the years, and currently am doing so in various online groups and other virtual gatherings. One of which has been strictly online for ten years now — well
Biggest Mistakes Authors Make Read More »
Happy Halloween (which was actually last night)! Happy All Saints Day! Happy Day of the Dead! And tomorrow it’s Happy All Souls Day! In many traditions, this time of year is considered the time when the veil between the worlds is the thinnest. If you
The Month of November for Book Publicity Read More »
Years ago, I met and developed a good relationship with a producer at one of the top three networks based in New York. Since then, he’s booked many of my clients when they are in the city and it’s proven to be very fruitful. (Not
Publicity Checklist, Part 3 Read More »
Last week we talked about the importance of checklists. If you missed it, you can read about it here. Following a list of steps on how to complete a task uses far less brainpower than thinking through the steps in your mind every time you sit
Publicity Checklist, Part 2 Read More »