It happened again this week. The morning shows of top-tier national media outlets, specifically CBS This Morning, were still learning how to interact with one another during live broadcasts from their own in-home studios. As a publicist and media trainer, it was amusing to watch, […]
Key Tips On Interviews Read More »
First, if the Coronavirus and Covid-19 have touched you, your family or friends directly, then you have my deepest concern and warm thoughts. If you’re looking for emotional support, you might want to check this out from the CDC (Center for Disease Control). There are
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I hope this finds you and your family safe and well as we continue to travel uncharted territory. If you have your health, you have everything, and while life may be difficult and challenging right now, good health allows us to make everything else possible.
Book Publicity & Marketing During a Pandemic Read More »
Well, well, well…what a difference a week can make. You don’t need me to tell you we are in the midst of a crisis and a great deal of uncertainty. If you’re like me, you’re hearing from every expert and company you’ve ever done business
#Coronavirus Take Two – Strange Times Read More »
Covid-19, the illness created by the Coronavirus is dominating the news cycle and people’s minds these days, and with good reason. We are in the midst of a pandemic and we don’t yet know how this is going to be resolved. There is little need
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Photo Credit: Joanne McCall Creating a media mindset is like preparing for any other important project, whether it’s getting ready to climb up a mountain (nice metaphor, don’t you think?), preparing for a vacation, taking on a new client, or getting yourself organized. To be
January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it will be Valentine’s Day, then President’s Day, and then it
Book Marketing and Publicity for the Month of February Read More »
Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You have a website, right? I am very hopeful that no
Your Book Launch: Your Website Read More »
Dear Savvy Pro: The words “book launch” are tossed about quite frequently among writers and authors. Now and then I have people come to me behind the scenes and ask me exactly what is a book launch? In fact, it happened again just the other
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Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the focus of today’s Savvy Sunday News: the outer and the
The Inner Game of Media Read More »