Book Publicity

It is January 2024, and we are well into a brand new year. Many authors have made New Year resolutions committed to promoting their books. And this is a good thing. There is something about the freshness of a new year that makes things alive […]

Sometimes I am asked why an author needs a publicist. I understand this question. After all, when it comes to getting publicity for your book, it isn’t brain surgery. There isn’t some graduate school one must attend to learn how to pitch media. However, there

It’s full steam ahead into the holiday season now. Even those who say, “Can’t we wait until after Thanksgiving?” agree, it is here now! But there is a difference between personal time and work time. There is also a difference between you doing the marketing

We are celebrating the Thanksgiving holiday this weekend in the United States, and so we’re taking this weekend off. Wherever you are in the world, I wish you and your family and friends love, joy, and peace. We’ll be back next week with plenty more

Small Business Saturday, which takes place on the Saturday after Thanksgiving in the United States, is an event designed to encourage shoppers to support small and local businesses, including authors! This year, it falls on November 25th. Small Business Saturday was created in 2010 by

We all know about Black Friday. Black Friday is a major retail and shopping event in the United States and increasingly around the world. It occurs the day after Thanksgiving, which is always on the fourth Thursday in November, making Black Friday typically the fourth

We are solidly into the month of November now, and just in case you missed it, today is the day we move back to standard time. Remember to be sure all your clocks have been turned back one hour. November often makes one think of

You’ve probably heard about Substack by now, and perhaps you are already using it. If not, in a nutshell, Substack is a popular online platform that allows writers, journalists, and content creators to publish and distribute newsletters and other forms of written content to a