Daring… or Desperate?

When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me describe myself as a cross between a cheerleader and a…

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Questions to Ask Yourself BEFORE Creating Video for Your Book

Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before you begin creating the content.   You see, I am…

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Why Rejection Can Be a Good Thing

Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do when your book pitch is rejected When No doesn’t Really Mean No Hearing NO can be the greatest challenge and…

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