This past week I was invited to speak to the APSS (The Association of Publishers for Special Sales) Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. I had a great time
Common Mistakes Authors Make When Seeking Media Attention Read More »
Not long ago I had someone who desires to be an influencer come to me for some help regarding his online visibility. As is the case with many of the authors I work with, he is very successful in his business and there is an
Why Smaller Is Sometimes Better Read More »
There have been many disruptions and transitions over the last 15-20 years with regard to media. The Internet, digital media, and social media have had a huge impact, and the very definition of media has changed many times and in significant ways. There’s no need
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is all about teaching writers and authors to do exactly that.
DIY Media Coverage for Authors Read More »
Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are available that are actually becoming
New Rules for Interviews Read More »
It is Memorial Day in the United States. This is a day of remembrance and reflection for those who have lost their lives in service to our country during any war. On this day we pause to honor them. Memorial Day also caps off a
Memorial Day: Strategy for Book Publicity & Marketing Read More »
When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts are getting a lot of attention right now and that’s
Radio Tours for Book Publicity and Marketing Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
Tips for Working with Top Tier Earned Media Read More »
When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me
Daring… or Desperate? Read More »
Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before
Questions to Ask Yourself BEFORE Creating Video for Your Book Read More »