Looking Good on Camera When You’re an Author with a Book

I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are within arm’s reach? If you’re like most of us, cameras…

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How to Stand Out From Other Authors and Speakers and Attract Media Attention

    I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play off of while creating your own sound bites. But before that, what exactly makes a good sound…

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How to Create a Media Room Checklist

Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do a story or segment with you. This means removing all…

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