I am in the middle of presenting an online program for the Nonfiction Authors Association which is a great deal of fun. We’re doing it virtually, and there is a whole roomful of people in attendance. When I view the group “Brady Bunch Style” it’s […]
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I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be all around us, is exciting. This weekend I spent a
Spring Brings New Life to Your Book Read More »
We all need a little help sometimes. This week I was approached by a wonderful coach and author who is having trouble attracting new people to her brand through her book. I don’t want to mention her name until we get it sorted out, and
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When it comes to media, many think only of the talent or hosts of shows, but there are so many more people behind the scenes when it comes to getting a program on the air or published. As you move forward to book your own interviews,
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What many authors fail to realize is that pitching, landing, and doing earned media interviews is just the first part of the equation. Then you want to leverage those fabulous interviews and features to get tons more visibility, which can then lead to many more
Publicity Coverage: What’s Next? Read More »
There have been many disruptions and transitions over the last 15-20 years with regard to media. The Internet, digital media, and social media have had a huge impact, and the very definition of media has changed many times and in significant ways. There’s no need
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is all about teaching writers and authors to do exactly that.
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Photo Credit: Joanne McCall Creating a media mindset is like preparing for any other important project, whether it’s getting ready to climb up a mountain (nice metaphor, don’t you think?), preparing for a vacation, taking on a new client, or getting yourself organized. To be
Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews with television programs from your home or office. It generated
December’s Dark Days Can Offer Light Read More »
Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are available that are actually becoming
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Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.