Happy Mother’s Day to all who celebrate in the U.S. and all moms around the world! You have the toughest job, no doubt, and you are amazing (even when you aren’t feeling it!) xoxo!! I was listening to a podcast the other day with a […]
Authors, Take Control of the Interview Read More »
People know the importance of social media. There are still some hold outs, but by and large people are on social platforms and interacting with others. Social platforms, like all social communities, have their own social norms and etiquette. And like everything else in life,
Social Media Etiquette Can Change – and Fast! Read More »
Hosting a book signing or event can be a great way to promote your book and connect with your readers. While we are all better at online events and Zoom launches now, there is still something about person-to-person, in-the-room interactions that just can not be
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For years now, book trailers have been a popular staple for authors and publishers alike when it comes to marketing and publicizing books. These short videos are designed to showcase the book’s cover, premise, and tone in an attention-grabbing way that hooks viewers from the
Book Trailers for Authors Read More »
There are a lot of ways to market and publicize your books. Too many to mention actually, but then I thought it might be fun to try! Here is a list, which we can continue to add to in the future. Overall, the thing to
20 Powerful Strategies to Market and Publicize Your Books with Gusto! Read More »
First of all, Happy Easter! Happy Passover! Happy Spring! Happy Sunday! However you celebrate, I hope you’re having a lovely weekend. This week I have been thinking about more ways to promote our books, including TikTok. Now, whether the thought of using TikTok is a
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Happy Spring!! Spring is all about new beginnings. We have new baby animals and birds, the flowers and plants in the garden start their journey to the light and the sun, and it’s a good time for us to try new things as well. How
How To Do An Instagram Live Read More »
As a publicist, one of my favorite ways to create a hook for a story is to explode a myth. Exploding a myth is when there is scientific research that says some coveted belief we have is actually not true. Here are four examples: Myth:
Exploding Myths about Books and Readers Read More »
We often talk about the various ways you can broadcast to and engage with your own networks via your social channels. We’ve covered Facebook and today we’re taking a look at LinkedIn. As with other channels, going live on LinkedIn is an innovative way for
Authors: Tips for Using LinkedIn Live Read More »
Is it “Go Time” yet? It’s a great question. Whatever is in front of you right now, whether it is to finish your book, find a VA, start planning your speaking calendar, start mapping out your publicity and marketing campaigns, or start booking podcasts and
Is It Go Time with Your Book Publicity & Marketing? Read More »