We all know about Black Friday. Black Friday is a major retail and shopping event in the United States and increasingly around the world. It occurs the day after Thanksgiving, which is always on the fourth Thursday in November, making Black Friday typically the fourth […]
10 Black Friday Strategies for Authors Read More »
We are solidly into the month of November now, and just in case you missed it, today is the day we move back to standard time. Remember to be sure all your clocks have been turned back one hour. November often makes one think of
Thanksgiving and Other Events for Authors Read More »
The month of October has featured the many different kinds of surprises that can happen during media interviews. Here are links to the past three posts on surprises in case you missed them: October 8, October 15, October 22. It’s good to review these so
Media Interview Surprises! Part 4 Read More »
Life is filled with surprises. Some of them we love and others, not so much. Today is the final installment of our 3-part series on surprises in the media. When you are out doing media interviews, I guarantee you will run into some surprises. Before
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Last week we started talking about unexpected surprises when doing interviews. They are a part of life, of course, and they often happen when doing any kind of media, including interviews. If you missed it, you can read part one here. Today we’re going to
Media Interview Surprises! Part 2 Read More »
The unexpected. It’s a part of life, and it certainly applies when doing any kind of media, including interviews. Because more and more of us are using technology to put our messages out into the world, I thought it would be interesting to talk a
Surprise! When Doing Media Interviews, Expect the Unexpected Read More »
You’ve probably heard about Substack by now, and perhaps you are already using it. If not, in a nutshell, Substack is a popular online platform that allows writers, journalists, and content creators to publish and distribute newsletters and other forms of written content to a
Is Substack Good for Authors? Read More »
I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their media interviews? This depends on a couple of things: What
What Freebies Authors Can Share During Media Interviews Read More »
I did a media training session for several clients this week who are very interested in doing on-camera interviews on television. On-camera interviews are very visual so you want to do everything you can to make sure you look good and what you wear helps
What Authors Should Wear for an On-Camera Television Interview Read More »
As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the appropriate journalists and producers is essential and can be done
How Authors Can Find Media Contacts Read More »