Happy Thanksgiving! This week is a busy one for most of us. Families will be gathering soon and there is all the planning that goes into that, not to mention the book promotion planning we’re doing for the holidays. Let’s take a look at the […]
How Black Friday, Small Biz Saturday, & Cyber Monday Works for Authors Read More »
The best time to begin planning your marketing and publicity push for the holidays is in July. The second best time is right now, so let’s take a look at how we can produce some effective campaigns that will help us generate more awareness and
Publicizing and Marketing Your Book Over the Holidays Read More »
In the Northern hemisphere, the days are getting shorter, the temperature is dropping, and in the US, we’ve turned our clocks back an hour to Standard Time. For many of us, this can be a difficult transition. We have to re-adjust our sleep schedules, and
Standard Time is Back: How Authors Can Make the Most It Read More »
If you’re an author or writer, and we’ve been connected for a while, chances are good you’ve been asked to do a media interview at some point, and perhaps many of them. Whether it’s for a local outlet or a global podcast, interviews are a
How to Handle Time Zone Changes for Media Interviews Read More »
One of the most frequent questions I am asked is how to get more followers on social media. Part of this is because while many authors know they need a social media presence, they don’t necessarily want to take the time to create it, grow
How to Get More Followers on Social Media Read More »
Over the past several weeks we have been exploring and sharing tips for how to use various social platforms to increase engagement with your friends and followers, and ultimately to sell more books. This week we are focusing on Twitter. Twitter can be a great
Twitter Tips for Authors Read More »
As an author, your platform is everything. It is the sum total of your visibility and influence online, including all your earned media opportunities, and it is what will ultimately help you sell more books. So, how can you use LinkedIn to grow your author
How to Use LinkedIn to Grow Your Author Platform Read More »
Are you an author who wants to get better at media interviews? Do you feel like you freeze up or don’t know what to say when talking with media professionals? Does the thought of it make you perspire? If so, you need media training. Here
Why Media Training is Important for Authors Read More »
When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t have to tell you that as an author, you wear
How to Use Instagram for Book Publicity Read More »
While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to do it in order to reach new readers and sell
Social Media Tips for Authors Read More »