When it comes to book publicity and marketing, asking the right questions makes it much easier. If you have a book and you want more visibility, then gaining exposure through the power of media is a fantastic way to do it. This post isn’t about […]
Booking Media Interviews Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
Tips for Working with Top Tier Earned Media Read More »
When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience /rəˈzilyəns/ Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable
When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me
Daring… or Desperate? Read More »
You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health
Be Generous… and Don’t Worry Read More »
Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves
Timing: In Book Marketing & Publicity, Knowing What to do When is Critical Read More »
Mistake #10: Focusing Only on the Numbers We’ve talked about this before, quite recently, in fact. Focusing only on platform numbers creates desperation; An obvious neediness that causes others to avoid you like the plague. Remember, whatever your numbers are, there really is no such
Top Ten Book Publicity and Marketing Mistakes Read More »
In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the very best way to build your visibility globally and nationally
How to Build Local Awareness for Your Book Read More »
Carrie Fisher, who you may remember as Princess Leia in Star Wars among other things, is credited with this quote: “Instant gratification takes too long.” I’m sure many of us have felt that way at times. In a world where so many seem to be
Know Thyself In Book Publicity & Marketing Read More »
Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before
Questions to Ask Yourself BEFORE Creating Video for Your Book Read More »