I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to be there. Pressure causes resistance […]
Whatever you celebrate this time of year, I want to take a moment to wish you peace, love and joy. May you and your loved ones feel safe, happy, warm, and grateful for all that we have. Until next year, Joanne P.S. I remember going
Happy Happy; Merry Merry Read More »
As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the
33 Powerful Tips to Max Your Radio & Podcast Interviews Read More »
Good question. I have heard so many variations of the answer to this question that it’s mind boggling. Depending on the way you publish your book, that is going to determine some of how you launch. However, there are a few good practices that work
What is a Book Launch? Read More »
I am a traditionalist. I love Thanksgiving and refuse to start thinking of the holidays and Christmas before we all enjoy that big feast with family and friends in November. However, now that December is here, it is full on. (One caveat: When it comes
Book Publicity & Marketing for the Month of December Read More »
A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to
Influencer Marketing for Book and Authors: Offer Suggestions Read More »
This is a big one. Quick review: I wrote a piece recently called 5 Tips to Help you Get Better Results with Influencer Marketing. You’ll find it here. Since then, I’ve been taking each of the 5 tips and building on it, beginning
Influencer Marketing & Publicity for Books and Authors: Don’t Get Hung up on the Numbers Read More »
As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. We recently
Influencer Marketing & Publicity for Books and Authors: Start with One Platform Read More »
It’s hard to believe we’re moving into the month of November already, and if you’re planning any publicity and marketing for your book over the holidays, then you should be in full swing by now. (As a consumer, you probably don’t want to hear that.
Book Publicity and Marketing for the Month of November Read More »
As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. Last week
Influencer Marketing for Books and Authors: It’s a Marathon, Not a Sprint Read More »