In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the very best way to build your visibility globally and nationally […]
How to Build Local Awareness for Your Book Read More »
Carrie Fisher, who you may remember as Princess Leia in Star Wars among other things, is credited with this quote: “Instant gratification takes too long.” I’m sure many of us have felt that way at times. In a world where so many seem to be
Know Thyself In Book Publicity & Marketing Read More »
Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before
Questions to Ask Yourself BEFORE Creating Video for Your Book Read More »
Whether you write fiction or nonfiction books, a well-done book trailer can be highly beneficial to you. Why? It’s a visual and auditory medium for getting your message across about your book. Reading blurbs and summaries are essential, of course, but adding trailers is another
Book Trailers for Marketing and Publicity Read More »
Some know this, but many are blissfully unaware of a wonderful book platform called Goodreads. Goodreads is a fantastic tool for promoting books, but many don’t use its best features to get the best bang from it. Well, that’s about to come to an end.
How to Crack the Goodreads Code Read More »
Whether you are a published author or simply thinking about writing a book, the question on whether to have an agent secure a publishing deal for you, or if you should self publish always comes up. Before making an informed decision, it’s helpful to have
How To Get A Book Agent or How Does the Book Industry Work? Read More »
A couple of weeks ago I wrote a piece on why I hate goals. You can read it here. Then, I wrote a piece in response to all the feedback I was getting, and that one is here. It got me to thinking about the
Set Directions, Not Goals for Your Book Publicity & Marketing Read More »
I’m really happy to say that my recent piece on Ungoals, which I titled, “Why I Hate Goals,” got some widespread engagement, both positive and negative. The good responses were very nice to read, but the bad ones got everyone fired up (including me) and
How to React to Bad Feedback on Your Book or Social Media Posts Read More »
I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here. As always, contact information not only important, it is essential. If you want to do
Don’t Play Hard to Get with Book Marketing & Publicity Read More »
I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to be there. Pressure causes resistance