Joanne McCall

Word Definitions: Advertising, Marketing, Publicity, Public Relations, Promotions, Selling, and all things Digital

circus elephant

As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard […]

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Words are Important in Publishing, Marketing, and Publicity

Pen and edited text

I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using

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Staying on Track with Your Publicity and Marketing Plans: Sometimes Taking a Break is the Best Next Action

woman and flow chart

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media

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Attention and Visibility for Your Book and/or Business Can be Fun, Exciting, Exhilarating (and Frustrating)!

Times Square

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a

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New Year Resolutions for Book Marketing and Publicity — and Life in General

You can do it poster

Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers

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