These are questions I hear fairly often. Authors will ask me what exactly does a publicist do? Is a publicist really necessary anymore? It’s a fair question. After all, the person asking is busy building networks and a platform, why do they need to hire […]
What Does a Publicist Do? And Do I Really Need One? Read More »
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate
Don’t Blow It Now! Three Tips to Make Sure You’re a Success with Media Read More »
Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build a platform, write a book, and create a business these
How to Stand Up and Stand Out: Getting Attention for Your Book Through Media Read More »
One of the most frequently asked questions I get is this: “How do I get others to review my book? I’ve sent them out to many different people to read. They said they would do an Amazon review, but they haven’t yet. I’ve asked three
Are People Saying They’ll Review Your Book and Then Not Doing It? Read More »
Once again, I am reminded that it’s good to make marketing and publicity plans, but one also has to be open to being redirected. You see, by now my re-launched podcast was supposed to be live. (You may remember, I’ve mentioned it a couple of
What Happened to That Podcast? Read More »
Summer is a great time for vacations, time with family, gardening, sports, reading, and, of course, taking care of business. As I approach my 21st year as an entrepreneur, I can’t help but look at the patterns of what seems to work for people, and
How Come No One Ever Procrastinates about Procrastinating? Read More »
On last week’s blog post, I shared some pointers on how to get into a publicity and marketing state of mind before you start working on your books. I received some nice feedback on that content, including a note from Monica Starkman, a psychiatrist and
For Fiction Authors Seeking Marketing and Publicity for Their Books Read More »
Something I hear quite often is, “Oh no. I have to start publicizing and marketing my book? All I want to do is write or all I want to do is work in my business. Publicity and marketing is another entire job.” While it’s true
How to Get into A Publicity and Marketing State of Mind Read More »
Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called The Happy, Healthy and Hot Web Series, hosted by Sarah
Publicity, Marketing and Confidence Read More »
Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the
How to Sound Like a Savvy Pro Podcaster Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.