The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any given day — that is until just after the Winter […]
December. A Time of Reflection and Action Read More »
Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National
December: Can You only Market and Publicize Your Book with a Tie-in into the Holidays? Read More »
Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment and share some of my strategies for creating those campaigns
How to Create a Book Publicity and Marketing Campaign Without Going Crazy Read More »
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating
How to Sell Tons of Books Over the Holidays Read More »
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises.
Publicity for your Book, Business, and its Message when there is Breaking News Read More »
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels
Email or phone? Tips for Getting More Media Coverage and Publicity Read More »
I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always been that way. For a long time, they were struggling
Podcasts and Radio Interviews Read More »
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages
Part 2: How Not to be Guilty of this Deadly Sin Read More »
Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was very little exchange and you were on the receiving end
How Not to be Guilty of this Deadly Sin Read More »
We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages: Before landing the interview After you’ve landed it — now what? After the interview
The Number One Thing Experts Do Wrong Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.