Marketing and publicizing a book can be daunting when you begin to realize all the many different ways you can go about it. How do you know what to do and when to do it? Having a checklist to follow can be a life saver. […]
Book Marketing and Publicity Countdown Checklist Part 1 Read More »
Last week we talked about rejection and how to handle the “nos” you’ll get when working to publicize your books. (You can read it here.) Ultimately, we want you to receive plenty of coverage, so to improve your chances of getting to yes sooner, do
Getting to Yes Sooner with Your Book Marketing and Publicity Read More »
Marketing: When it comes to marketing your book, you are in control. You get to decide what gets promoted and what gets covered. Publicity: With book publicity it takes a little more elegance, creativity, persistence, and hutzpah to get coverage. You’re dependent on someone else
How to Handle Rejection from Media Regarding Your Book Read More »
Happy May Day! Well, almost. It’s officially April 29th when this posts, but May is almost here.The first day of May has been observed as a holiday since ancient times. Spring festivals, maypoles and maying are still common around the world. As we look to
Book Marketing and Publicity During the Month of May Read More »
I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are
Looking Good on Camera When You’re an Author with a Book Read More »
Using Speech Patterns to Create Hooks and Sound Bites I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play
How to Stand Out From Other Authors and Speakers and Attract Media Attention Read More »
Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do
How to Create a Media Room Checklist Read More »
Whatever and however you celebrate the season, we are moving into that time of year during which the trees leaf out, the early spring flowers bloom, baby chicks are born, and temperatures continue to rise as the days grow longer and longer. Except, of course,
Happy Easter! Happy Pesach! Happy Spring! Read More »
At least once a week I learn of some new scam aimed directly at authors and it just hurts my heart. Never has it been so challenging to know who you can trust when it comes to marketing and publicizing your book. I feel for
Authors: Beware of Scammers Read More »
It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok,
Book Publicist or Media Strategist Read More »