It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok, […]
Book Publicist or Media Strategist Read More »
What holds people back from doing PR? Find out what that is and how you can overcome it. Hey, let’s find out how media savvy you are! Click here to take the assessment.
Holding You Back from Doing PR Read More »
One way to keep your book and message timely is to find a way to become newsworthy. You can do that in a number of ways, and a good place to being is with the calendar. It’s now the month of March, and time to
How Authors Can Become Newsworthy and Land Media Coverage Read More »
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
How Media Has Changed Read More »
In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They are as follows: 1. Who is your market? 2. What
Authors: Why and How to Build an Email List Read More »
You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically. Hey, let’s find out how media savvy you are! Click here to take the assessment.
How to Get on the Ellen Show Read More »
Not About What You Don’t Want: Book Publicity and Media for Authors … As I’ve mentioned before (and I’m sure I will again), when it comes to getting media coverage for your book and your message, it all comes down to mindset. Of course, then you
Think About What You Want — Read More »
We all know that February is the month of love with Valentine’s Day falling on the 14th. President’s Day is also this month. (Extra points if you know which Presidents and the actual dates their birthdays!**) But February means more than that, and it can
More Media for Authors Through Event Creation Read More »
Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a
3 Phrases That Will Stop You From Successful Media Coverage Read More »
Or … How to Get More Attention for Your Book We have discussed the importance of positioning your book many times before…and for a recent refresher, read this, but there is always something new to consider. Another fantastic way to position your book, and tell
Using Comparisons to Uniquely Position an Author’s Book Read More »