I have been thinking a lot about books and media and how to break though the deafening noise that surrounds us on a daily basis. In radio we had a saying: “Less is more,” and that is as true today as it ever was. Whether
Authors! Get Media Coverage Now – Bigger is Not Always Better Read More »
Last week I shared with you several key points on how to get media coverage, calling it, “How to get noticed when no one knows who the hell you are.” It’s also the title of my current key note talk and my new book because so
How to Find and Connect with Media and Influencers Read More »
Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start
Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is calling you! That’s always a wonderful place to be, although it can
How Authors Can Pitch Media Like a Pro Read More »
As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which
Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened Read More »
It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We
Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness Read More »
Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews,
7 Rules to Follow BEFORE You’re in Front of the Camera Read More »
If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become burdened with overwhelm at the mere thought of this, you
Why Podcasting May Be the Next Best Publicity and Marketing Tool for Authors Read More »
Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that
Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm. Read More »
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7
When it Comes to Book Publicity and Marketing, What is your Secret Sauce? Read More »