Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each one of them on their book campaigns. This post is
What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common? Read More »
Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Here’s an important Media tip to take to heart: It’s not about you. Now, I know
Media Coverage: It’s Not About You Read More »
Whenever you do any kind of interview, things can go wrong. This is not to be negative or throw a wet blanket on the experience; it’s more to prepare you so that when “surprises” do happen, you’ll be ready. Whether you’re doing a radio interview
A Behind the Scenes Look at Media Interviews Read More »
Now that I’m reviving my podcast, I’ve been interviewing many media insiders about their work and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media tip for the day: There is one question every media
The One Question Media is Always Asking About You Read More »
These are questions I hear fairly often. Authors will ask me what exactly does a publicist do? Is a publicist really necessary anymore? It’s a fair question. After all, the person asking is busy building networks and a platform, why do they need to hire
What Does a Publicist Do? And Do I Really Need One? Read More »
You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate
Don’t Blow It Now! Three Tips to Make Sure You’re a Success with Media Read More »
Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build a platform, write a book, and create a business these
How to Stand Up and Stand Out: Getting Attention for Your Book Through Media Read More »
One of the most frequently asked questions I get is this: “How do I get others to review my book? I’ve sent them out to many different people to read. They said they would do an Amazon review, but they haven’t yet. I’ve asked three
Are People Saying They’ll Review Your Book and Then Not Doing It? Read More »
Once again, I am reminded that it’s good to make marketing and publicity plans, but one also has to be open to being redirected. You see, by now my re-launched podcast was supposed to be live. (You may remember, I’ve mentioned it a couple of
What Happened to That Podcast? Read More »
Summer is a great time for vacations, time with family, gardening, sports, reading, and, of course, taking care of business. As I approach my 21st year as an entrepreneur, I can’t help but look at the patterns of what seems to work for people, and
How Come No One Ever Procrastinates about Procrastinating? Read More »