Recently we discussed when to hire a publicist and when you should DIY. This question comes up frequently and it depends on your particular situation. If you missed it, you can read about it here. This week, I thought it would be enlightening to go […]
Key Mistakes Authors Make in DIY Book Publicity Read More »
Photo by: Joanne McCall Much to my amazement, the month of August is almost upon us. I would say something trivial like, “Time flies,” but we all know that!! The good news is that with a new month comes new opportunities for you and your
I recently appeared on a podcast where the host made a surprising comment. He suggested that with all the technology available today, authors don’t really need publicists anymore and wondered if I was worried about my business. There was a pause as I processed his
Decisions – Do You Need a Publicist for Your Book? Read More »
Navigating the media landscape with finesse and confidence is an art form that can propel you, your book, and your brand to new heights. Helping authors to prepare for media interviews is something I am pretty good at having done it for many years now.
5 Things to Never Do In a Media Interview Read More »
Last week, I shared with you why some authors are not getting the media coverage they want. If you missed it, you can read about it here. As you know, gaining attention for your book and your expertise can be daunting. To stand out, you
Three Reasons Why Media is Ghosting You and What to Do About It Read More »
In today’s over-saturated media landscape, many authors find themselves struggling to gain the attention they desire. This lack of media visibility can be attributed to several factors, including the sheer volume of content competing for limited space and the ever-evolving algorithms that dictate what gets
Three Reasons Authors Aren’t Getting the Media Coverage They Want Read More »
As a publicist and media trainer, my work involves helping authors develop their overall messages, hone their skills to become fantastic at influencing others, and then pitch and land media outlets for interviews. In fact, I am delighted to say that this past week has
More Things to Avoid Before and During a Media Interview Read More »
When it comes to doing media interviews, the list of things to do and NOT to do is long. However, there are three that are at the top of the list. As you set up interviews for your book, avoid doing the following three things.
Three Things to Avoid Before or During an Interview Read More »
Photo: Mike Glauser. Pedaling to End Poverty Sometimes an author has to think outside the box when it comes to marketing and publicity. In a noisy, crowded world, what is something you can do to not only stand out but drive interest to your book and
Authors Need to Think Outside the Box Read More »
In the world of book publicity, it comes as no secret that much has changed in recent years. But there is good news too. While it sounds counterintuitive, when we think of all the changes, the truth is much has actually stayed the same. I
The Fundamentals of Book Publicity Read More »