My biggest mistake happened two decades ago, and I have never forgotten it. I watched in disbelief as my client, a seasoned CEO, unraveled on national television, his meltdown playing out before my eyes like a slow-motion car crash. Ugh. This was the moment we
My Biggest Mistake Read More »
Writing can feel like a solo expedition—just you, your ideas, and an ever-growing pile of coffee cups. Hours spent crafting stories, refining ideas, or perfecting a book proposal often happen in quiet spaces, away from the world. But success as a writer isn’t just about
Why Authors Should Prioritize Conferences Read More »
There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts at hearing “no”! It’s not that bad when you’re your
Authors, Turn Rejection Into Growth Read More »
Meet Emily (not her real name), an author with a passion for wellness and personal growth. Her book was filled with transformative insights, and had the potential to change lives. But when we secured interviews for her, they fell flat. Why? Because Emily struggled to
Anybody Can Stand Up. How are You Going to Stand Out? Read More »
She was exceptional at her work and delivered beautifully in interviews—better than most, in fact. Yet before every interview, she was consumed by nerves, to the point of developing IBS. This is not what we want. Confidence. It’s so necessary, yet elusive for many. Confidence
Authors: Unlocking True Confidence for Media Success Read More »
I was on a group Zoom call yesterday when a woman broke down in tears. She’s an author and a businesswoman, juggling a mountain of tasks, managing endless expectations, and feeling utterly defeated by her own to-do list. Maybe you’ve been there. I know I
From Overwhelmed to Aligned: How an Author Can Connect More Deeply Read More »
To my wonderful readers: As we enter this season of light and warmth, I wish you a beautiful Winter Solstice, Christmas, Hanukkah, Kwanzaa, or however you may celebrate. May this time bring you peace, joy, and reflection, filling your days with love and inspiration. Here’s
Holiday Wishes for a Season of Peace and Warmth Read More »
December is here, a month filled with festive busyness, cozy family moments, and the darkest days of the year. With the Winter Solstice approaching on December 21, we’re in the season of long nights and brief days—perfect for taking a pause, looking back at your
Reflection Guide – Wrapping up 2024 and Planning Book Publicity Goals for 2025 Read More »
Now that we’re knee-deep into the season of gratitude, I’d love to talk with you about one of the most impactful ways to strengthen your relationships with the media: a simple, heartfelt thank-you. Taking the time to acknowledge and appreciate the journalists, reviewers, bloggers, hosts,
How to Create Heartfelt Thank-You Messages for Your Media Contacts Read More »
As the holiday season kicks into high gear, I can’t think of a better time to help create a little extra magic for our books. Right now, people are on the lookout for meaningful gifts, inspiring stories, and cozy reads—so let’s make sure your book
Maximizing Book Buzz for the Holiday Season: Last-Minute Media Outreach Tips Read More »