Key Questions About Finding Media Contacts
Books are the greatest gift of all time. Whether you love to curl up with a book on the back deck as the sun is setting in the west, or you prefer to load all
Joanne McCall
July 25, 2022
Savvy Blog
Frequent Author Questions
In my quest to help authors become Media Darlings, there are common questions that come up, and today seems like a good day to share some of those questions along with the answers. One of
Joanne McCall
July 18, 2022
4 Types of Media Authors Must Address
Many authors come to me perplexed by what they need to do to market and publicize their books. Because they feel unsure, many suffer from overwhelm, procrastination, frustration, and sometimes just a low level of
Joanne McCall
July 11, 2022
Mock or Practice Interviews for Authors and Writers
Do you remember the first time you heard a recording of your voice? Do you remember thinking, “Oh, no! That isn’t me. It doesn’t sound anything like me!” And yet, it was you all right.
Joanne McCall
July 4, 2022
Sharing on Social Media
Have you ever read a social media post from someone else and thought, “Why are they sharing all of this? This is definitely TMI.” We’ve all been there and had those thoughts about others. When
Joanne McCall
June 27, 2022
Questions for the Media
Every social area in life–including social media platforms–has its own etiquette, or an unpublished set of rules that people familiar with it simply know. Did you know the gym has its own set of unwritten
Joanne McCall
June 20, 2022
What is Your Story? Book Publicity for Authors
One of the most powerful persuasion techniques in language is that of the story. Media interviews are no different. You initially capture the media person’s attention with a story, and then deliver an interview to
Joanne McCall
June 13, 2022
More Media Interview Tips
Over the years working with authors and business owners, I have created a long list of interview tips, including dos and don’ts when talking with the media. If you’ve been reading this blog for a
Joanne McCall
June 6, 2022
Five Expressions Never to Say to the Media
This blog is for authors looking to get more visibility and coverage for their books. We often cover the important things to say or do when pitching an interview idea to a media person, or
Joanne McCall
May 30, 2022