How are Authors and Their Books Unique?
As a publicist and PR coach, the first big challenge with any book is figuring out how it is unique. After all, it comes as no surprise that there is a lot of activity in
Joanne McCall
August 15, 2022
Savvy Blog
Timing for Authors and Their Books is Everything
There is an old saying that “timing is everything,” and in the world of publicity that couldn’t be more true. Timing is everything, yet what I find more and more is that many people assume
Joanne McCall
August 8, 2022
An Online Media Room for Authors
An important part of your own content generation, You Media, is having a media room on your website. This is a special, defined space that features the content media would use to develop a story
Joanne McCall
August 1, 2022
Key Questions About Finding Media Contacts
Books are the greatest gift of all time. Whether you love to curl up with a book on the back deck as the sun is setting in the west, or you prefer to load all
Joanne McCall
July 25, 2022
Frequent Author Questions
In my quest to help authors become Media Darlings, there are common questions that come up, and today seems like a good day to share some of those questions along with the answers. One of
Joanne McCall
July 18, 2022
4 Types of Media Authors Must Address
Many authors come to me perplexed by what they need to do to market and publicize their books. Because they feel unsure, many suffer from overwhelm, procrastination, frustration, and sometimes just a low level of
Joanne McCall
July 11, 2022
Mock or Practice Interviews for Authors and Writers
Do you remember the first time you heard a recording of your voice? Do you remember thinking, “Oh, no! That isn’t me. It doesn’t sound anything like me!” And yet, it was you all right.
Joanne McCall
July 4, 2022
Sharing on Social Media
Have you ever read a social media post from someone else and thought, “Why are they sharing all of this? This is definitely TMI.” We’ve all been there and had those thoughts about others. When
Joanne McCall
June 27, 2022
Questions for the Media
Every social area in life–including social media platforms–has its own etiquette, or an unpublished set of rules that people familiar with it simply know. Did you know the gym has its own set of unwritten
Joanne McCall
June 20, 2022