Most act as if radio and podcasts are the same. They aren’t. Let’s begin with a simple definition: A podcast is a discrete downloadable recording of a show, usually a talk show. Radio is a continuous, real-time, mutually shared experience, always there, which you can […]
Podcasting Versus Broadcasting: What’s the difference? Read More »
Welcome to the heart (and heat!) of summer! Hope you’re finding a way to stay cool at this time of year. Of course, we have some readers in the Southern Hemisphere, so to you we hope you’re staying cozy and warm! For those north of
Book Marketing and Publicity for the Month of August Read More »
During a recent flight, I was catching up on reading social media posts when a response to a question caught my eye. I don’t remember the exact question now, but I do remember the answer because it was wrong. Mind you, it was exactly
Staying Relevant with Book Publicity and Marketing Read More »
Trust. You have to trust the process. If you are an author promoting a book, then you must embrace trust as you lay the groundwork for your publicity and marketing campaigns. You must have trust in yourself, trust in the process, and trust
When it Come to Book Publicity and Marketing, You Must Trust the Process Read More »
Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July? Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake,
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It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date
Book Marketing and Publicity Countdown Checklist, Part 4 Read More »
As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good
Book Marketing and Publicity Countdown Checklist Part 3 Read More »
Last week we talked about rejection and how to handle the “nos” you’ll get when working to publicize your books. (You can read it here.) Ultimately, we want you to receive plenty of coverage, so to improve your chances of getting to yes sooner, do
Getting to Yes Sooner with Your Book Marketing and Publicity Read More »
Using Speech Patterns to Create Hooks and Sound Bites I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play
How to Stand Out From Other Authors and Speakers and Attract Media Attention Read More »
Whatever and however you celebrate the season, we are moving into that time of year during which the trees leaf out, the early spring flowers bloom, baby chicks are born, and temperatures continue to rise as the days grow longer and longer. Except, of course,
Happy Easter! Happy Pesach! Happy Spring! Read More »