We are solidly into the month of November now, and just in case you missed it, today is the day we move back to standard time. Remember to be sure all your clocks have been turned back one hour. November often makes one think of […]
Thanksgiving and Other Events for Authors Read More »
You’ve probably heard about Substack by now, and perhaps you are already using it. If not, in a nutshell, Substack is a popular online platform that allows writers, journalists, and content creators to publish and distribute newsletters and other forms of written content to a
Is Substack Good for Authors? Read More »
I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their media interviews? This depends on a couple of things: What
What Freebies Authors Can Share During Media Interviews Read More »
As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the appropriate journalists and producers is essential and can be done
How Authors Can Find Media Contacts Read More »
We all know there are many channels available for talking about your book and your expertise, including your website, blog, social media channels, etc., but your own email list is like liquid gold. An email list allows you to communicate directly with your readers without
Email Lists for Authors and Why They Are Powerful Read More »
In today’s world, it is critical to get added visibility and credibility for you and your book. Today I am featuring some powerful ways to do exactly that. Power Plays Media Pitches: Craft compelling and newsworthy pitches tailored to specific journalists, bloggers, or media outlets.
Powerful Ways Authors Get More Visibility & Credibility Read More »
It is a fact that when you write a book, you have two different jobs with two very different skill sets. The first is the actual writing of the book, which includes having a great idea, the ability to write and tell stories or explain your
Author Dos and Don’t for Book Publicity and Marketing Read More »
The calendar still says summer, and goodness knows the weather does too. Now is the time when all the sunflowers are in full bloom. But perhaps you have noticed all the “back to school” ads are now hitting. Remember when you were a kid and
Back to School and Back to Work for Authors Read More »
We hear about media and influencers in book publicity all the time. Although it may be obvious by now, it’s still important to make sure we understand the definition. What exactly is an influencer? An influencer is an individual who has established credibility, expertise, and a
How Authors Find and Work with Influencers Read More »
Last week we talked about how authors can brand themselves and why it is important to do so. If you missed it, you can read about it here. This week, I’d like to explore another important element of book marketing and publicity which is called
Book Positioning for Authors Read More »