December. A Time of Reflection and Action

The month of December is a busy time for most people and their families. It’s also the darkest time of the year during which we have far more hours of darkness that light on any given day — that is until just after the Winter Solstice, which takes place on December 21. After that, the…

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December: Can you only market and publicize your book with a tie-in into the holidays?

Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National Write a Business Plan Month? This month has been designated…

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How to Sell Tons of Books Over the Holidays

Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the  list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating the harvest and all the things we’re thankful for. As…

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Publicity for your Book, Business, and its Message when there is Breaking News

When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises. Early in the day on November 8th, I made this…

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Email or phone? Tips for Getting More Media Coverage and Publicity

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels of outreach — some because they would rather hide behind…

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Podcasts and Radio Interviews

I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always been that way. For a long time they were struggling to find an audience and to have the same high…

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Part 2: How Not to be Guilty of this Deadly Sin

In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages said in a way that is memorable. It’s no secret…

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How Not to be Guilty of this Deadly Sin

Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was very little exchange and you were on the receiving end of an endless rant or story — looking for a…

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