What Publicity and Marketing Questions Do You Have?

Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed it because it used my radio skills. Radio will always be in my blood, after all. I love interviewing people.…

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Publicity and Marketing Social Cheats!

Because I hear the word “overwhelmed” so much these days, I thought I would share with you a cheat sheet of sorts. I had the privilege of working on the AMACOM book A World Gone Social by Ted Coine and Mark Babbitt — Two wonderful human beings and social business guys whom I just adore.…

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Staying on Track with Your Publicity and Marketing Plans: Sometimes taking a break is the best next action

I work with many different types of clients and one thing they all have in common is that they are very busy people who are up to something in the world. Most of the questions I get have to do with how to secure media coverage, how do we create more compelling and hooky titles…

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Attention and visibility for your book and/or business can be fun, exciting, exhilarating (and frustrating)!

Most don’t want to talk about the last part of that title, but it’s true. At times publicity and marketing can be frustrating and anxiety producing. Much like life…there are the highs and the lows… If your book’s message is timely and you have a killer pitch, you’re going to get media coverage. Sometimes A…

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Being “Authentic” with your Book’s Message

Now that social media is a huge part of how we communicate these days, and because building your platform is a key element for visibility, the word “authentic” is being bandied about, but what exactly does that mean? Mirriam-Webster lists several definitions, including these two: not false or imitation :  real, actual < an authentic cockney accent> true to one’s own personality,…

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Happy New Year! May 2017 Be One of Your Best Years Yet!

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Celebrating the Holidays

In celebration of the holidays, a simple wish from me to you, your family and friends.

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The Power of Questions While Marketing and Publicizing Your Book

I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that would be strategically planned, but it wasn’t. This is simply a natural time for doing these things, yet many people…

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