Book Marketing

Getting Into Flow State with Book Publicity & Marketing

Sisters of Kintail, Scotland

Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990.  If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that psychologists refer to as flow. It’s a wonderful feeling during which …

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What Is The Most Stressful Part of Being a Book Publicist?

I’m continuing to answer direct questions from readers. Here’s the next one: Question: What is the most stressful part of being a publicist or being your own publicist? Answer: Unrealistic expectations. Be careful of those who Monday-Morning-Quarterback your publicity efforts. It’s very easy for someone …

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Resilient

Flower Growing Out of Dry Earth

When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience  /rəˈzilyəns/  Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable …

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