Every social area in life–including social media platforms–has its own etiquette, or an unpublished set of rules that people familiar with it simply know. Did you know the gym has its own set of unwritten rules? A couple of days ago there was a woman […]
Questions for the Media Read More »
I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be all around us, is exciting. This weekend I spent a
Spring Brings New Life to Your Book Read More »
In January of 2011, my sister died of a very rare form of cancer. I often described Joyce as a cross between “Lucille Ball funny,” and “Goldie Hawn cute,” which describes her to a tee. She was an amazing artist with talent for making jewelry
The Power of Story in Book Publicity Read More »
Happy Thanksgiving! Here in the United States we celebrate the Thanksgiving holiday this week, but no matter where you are in the world, it’s good to be thankful for each and every day. And no matter what is going on, there is always something to
News for Authors and Writers to be Thankful About Read More »
While some authors have absolutely no problem shouting from the rooftops about themselves and their books — sometimes to an extreme — it is far more common for authors to actively resist falling into that loud-mouth category and therefore do nothing or make a half-hearted
How To Inspire Yourself and Others While Promoting Your Book Read More »
“You should be on every single social media platform out there,” insists one very well-known social media “expert.” Whenever I hear this, I feel my eyes doing an eye roll. The problem with a lot of the social media advice out there is that it’s
Social Media Update, August 2021 Read More »
The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest for authors. Because that is my focus, I occasionally assume
Embrace This Strategy for Greater Success Read More »
In some ways it seems like the last year dragged by endlessly, didn’t it? Lock downs, Zoom meetings, vaccinations, election coverage, riots, etc. It was one thing after another. Yet, at the same time, I can’t believe it’s been over a year since the pandemic
The Month for May for Book Publicity & Marketing Read More »
Language is such a funny thing because it morphs and changes, and what was once unacceptable becomes acceptable. Rules change over social groups, over time, generation-to-generation, and even within our own lives. Case in point “Irregardless” is a word now! Shocking, I know, but so
Breaking down complex information and ideas into bite-sized pieces that can be easily digested by most people is not easy. If you’re the author of a book on a topic such as science, mathematics, academic research, technology, medicine, or anything else that requires an advanced
Tips for Keeping It Simple Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.