December’s Dark Days can Offer Light

Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews with television programs from your home or office. It generated a lot of response, not only about the tips, but…

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It’s time to get ready: Prep Work

When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have), but let’s suppose in this case you have company coming over and you want to create something scrumptious and lovely.…

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Your Book Publicity & Marketing Mantra

In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every day to publicize and market your book. It’s a good, solid piece of advice that I hope you…

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Avoid these Crutch Words

When I was in radio broadcasting, once a week I had to suffer through something called an “air check session.” This was an hour of sitting down with the program director and going through one of my radio shows step by step, break by break, word by word at an excruciatingly slow pace, while I…

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More Book Publicity Fundamentals

The day I’m posting this is officially Labor Day, which marks the unofficial last day of summer, and while I know many started drinking their Pumpkin Spice Lattes last week, some of us still cherish the few remaining days of summer. However, like it or not, people are returning from summer vacations and preparing for…

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Staying Current with Book Publicity

In our vastly changing world, the ability to learn and learn quickly is at a premium. Hanging onto outdated techniques or old ideas can be the kiss of death for maintaining relevance, no matter what it is you’re doing. That’s not to say that there aren’t fundamentals that may seem like they’re old school, but…

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What is the most stressful part of being a Book Publicist?

I’m continuing to answer direct questions from readers. Here’s the next one: Question: What is the most stressful part of being a publicist or being your own publicist? Answer: Unrealistic expectations. Be careful of those who Monday-Morning-Quarterback your publicity efforts. It’s very easy for someone who is not accountable for the actual work to flatter…

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Are You Controlling?

Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting appropriately. The list of variables in a campaign is long, but rather than trying to cover all of them, here…

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