Have you ever given a presentation and received tons of praise and accolades, only to find yourself ruminating on the one person who was critical of you? We’ve all been there. Focusing on what’s wrong is easy. Think about it. All through school did teachers […]
New Year Resolutions for Book Marketing and Publicity — and Life in General Read More »
I’ve noticed that my December blogging has a theme: my posts are all about the importance of taking time for reflection and for doing year-end reviews for one’s business and book. You would think that would be strategically planned, but it wasn’t. This is simply
The Power of Questions While Marketing and Publicizing Your Book Read More »
Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National
December: Can You only Market and Publicize Your Book with a Tie-in into the Holidays? Read More »
Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment and share some of my strategies for creating those campaigns
How to Create a Book Publicity and Marketing Campaign Without Going Crazy Read More »
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating
How to Sell Tons of Books Over the Holidays Read More »
I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it.
Publicity Cheat Sheet. Hone the Message Read More »
In my career I have the pleasure of working with some of the best in the business…the best authors, speakers, entrepreneurs, experts. And do you know what? Sometimes even the best succumb to their self doubts. It doesn’t happen often, but when it does, they
Positioning Yourself as an Expert and Owning It Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.