We are a nation struggling with two major crises. One, a months-old pandemic that requires physical distancing and has made us feel socially distant, as well. And two, a centuries-old epidemic of racist violence against Black people. This is not an easy time. Don’t worry. […]
Your Voice Matters Read More »
Well, well, well…what a difference a week can make. You don’t need me to tell you we are in the midst of a crisis and a great deal of uncertainty. If you’re like me, you’re hearing from every expert and company you’ve ever done business
#Coronavirus Take Two – Strange Times Read More »
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is all about teaching writers and authors to do exactly that.
DIY Media Coverage for Authors Read More »
Photo Credit: Joanne McCall Creating a media mindset is like preparing for any other important project, whether it’s getting ready to climb up a mountain (nice metaphor, don’t you think?), preparing for a vacation, taking on a new client, or getting yourself organized. To be
We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I was working with an author who had a book on
On the Ground Book Launches Read More »
January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it will be Valentine’s Day, then President’s Day, and then it
Book Marketing and Publicity for the Month of February Read More »
In order to stand out and be heard in this unbelievably noisy world, sound bites can be your best friend. Authors ask me all the time how I manage to come up with them, so I thought this would be a good subject this week.
How to Get Great Media Coverage: The Sound Bite Read More »
In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every day to publicize and market your book. It’s a good,
Your Book Publicity & Marketing Mantra Read More »
Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990. If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that psychologists refer to as flow. It’s a wonderful feeling during which
Getting Into Flow State with Book Publicity & Marketing Read More »
As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught right after Labor Day. It’s
#Hashtags for #Bookpublicity and #Bookmarketing Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.