It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We […]
Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness Read More »
Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews,
7 Rules to Follow BEFORE You’re in Front of the Camera Read More »
If you want to be successful with your book or you want your clients to be successful with their books, then curiosity for discovering new avenues for promotion and publicity is critical. While some become burdened with overwhelm at the mere thought of this, you
Why Podcasting May Be the Next Best Publicity and Marketing Tool for Authors Read More »
Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that
Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm. Read More »
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7
When it Comes to Book Publicity and Marketing, What is your Secret Sauce? Read More »
Action. They take action and they do it quickly — even when they’re not sure how they’re going to accomplish whatever the goal or objective is. I know this because I have worked with each one of them on their book campaigns. This post is
What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common? Read More »
Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Here’s an important Media tip to take to heart: It’s not about you. Now, I know
Media Coverage: It’s Not About You Read More »
Whenever you do any kind of interview, things can go wrong. This is not to be negative or throw a wet blanket on the experience; it’s more to prepare you so that when “surprises” do happen, you’ll be ready. Whether you’re doing a radio interview
A Behind the Scenes Look at Media Interviews Read More »
Now that I’m reviving my podcast, I’ve been interviewing many media insiders about their work and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media tip for the day: There is one question every media
The One Question Media is Always Asking About You Read More »
These are questions I hear fairly often. Authors will ask me what exactly does a publicist do? Is a publicist really necessary anymore? It’s a fair question. After all, the person asking is busy building networks and a platform, why do they need to hire
What Does a Publicist Do? And Do I Really Need One? Read More »