Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called The Happy, Healthy and Hot Web Series, hosted by Sarah […]
Publicity, Marketing and Confidence Read More »
Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the
How to Sound Like a Savvy Pro Podcaster Read More »
One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions
Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success Read More »
It’s a holiday today for many, and for others Passover was this past week. I thought it would be fun to do a different kind of update! To your success! Joanne
Holiday Greetings! Read More »
Last week I announced that I’m going to resurrect my podcast show and I asked for show ideas since my purpose for this is to provide tips and suggestions that would be helpful for you. Thank you so much to everyone who took the time
Publicity and Marketing Ideas for Upcoming Podcast Resurrection Read More »
Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed it because it used my radio skills. Radio will always
What Publicity and Marketing Questions Do You Have? Read More »
It’s a fascinating time in the publicity business these days. I have thought leaders coming to me on a regular basis wanting the more traditional media. Yes, they’ve been using social media, yes, their networks have grown considerably, but there is something about national TV
Secrets to Landing National TV Read More »
As I mentioned in my last post, many people use the term “editing” to mean one thing, and it actually has four very different meanings, so it’s important when working with others within an industry that you’re speaking the same language. For years, I’ve heard
I often hear the words marketing, publicity, promotions, public relations, advertising, and sales all used interchangeably, but they aren’t the same. It’s one thing if you’re simply speaking with a couple of friends, but if you’re working with people inside any of these industries, using
Words are Important in Publishing, Marketing, and Publicity Read More »
Publishing houses scaled way back on traditional book tours for numerous reasons, not the least of which is because bookstores themselves are disappearing, and also because travel can be expensive and time-consuming. Unless you are a celebrity, a book tour is simply unlikely unless you
Tips for Successful Book Talks, Events, and Signings Read More »