7 Rules to Follow BEFORE You’re in Front of the Camera

Helping authors to get famous often includes being in front of the camera. It’s a great opportunity but it’s always better to be ready before it presents itself, rather than waiting and learning when you’re on the hot seat. Whether you’re a newbie at interviews, or you’re a savvy pro, whenever you have a new…

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How to Stand Up and Stand Out: Getting Attention for Your Book Through Media

Never before in the history of the world has it been so easy to stand up. The trick is how are you going to stand out? I mean really. Think about it. Anyone can build a platform, write a book, and create a business these days, providing he or she has a good idea and…

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How Come No One Ever Procrastinates about Procrastinating?

Summer is a great time for vacations, time with family, gardening, sports, reading, and, of course, taking care of business. As I approach my 21st year as an entrepreneur, I can’t help but look at the patterns of what seems to work for people, and what doesn’t. What works is when business owners and authors…

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Publicity, Marketing and Confidence

Sound Bite: Believing in yourself is not very expensive. It’s free! I got a note out of the blue a couple of months ago inviting me to be a guest on a web series called The Happy, Healthy and Hot Web Series, hosted by Sarah Chippenfield. –Happy, Healthy, and Hot? I didn’t really think this…

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How to Sound Like a Savvy Pro Podcaster

Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the case with many radio shows. Whether you’re hosting a show,…

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Willingness, Determination, Persistence – Keys to your Publicity and Marketing Success

One thing I love about Jack Canfield and Mark Victor Hansen is their attitude. You may remember them as the two who launched the Chicken Soup for the Soul series of books, which was hugely popular. From 1994 until now they sold millions and millions of copies of that series of books. Jack and Mark…

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Publicity and Marketing Ideas for Upcoming Podcast Resurrection

Last week I announced that I’m going to resurrect my podcast show and I asked for show ideas since my purpose for this is to provide tips and suggestions that would be helpful for you. Thank you so much to everyone who took the time to give me their suggestions! If I was worried about…

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What Publicity and Marketing Questions Do You Have?

Back in the old days, around 2009 – 2010, I had a weekly podcast show that I did for a couple of years. I interviewed authors and other experts within the book industry and really enjoyed it because it used my radio skills. Radio will always be in my blood, after all. I love interviewing people.…

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