2015 is all about risk and discovery. In part one we discussed the first level of risk, which must take place internally. Now, in part two we will take a look at the second level of risk: Taking action on those dreams through building relationships.
You Might Be Guilty of These BIG Mistakes (and Not Even Know It!) Read More »
Actually, this one may be the #1 secret. The time to build relationships is before you need them.
Building Relationships Read More »
You did it. Congratulations! You landed that top-tier media interview with a national magazine or with a huge online journalist, or other media person. What should you be doing as the time draws near? And, more importantly, what should you avoid doing? Here are my
Avoid These 5 Key Things at All Costs Prior to ANY Media Interview Read More »
“Um, so what is it exactly that you do?” I get asked that question a lot, so I figure it’s probably about time that I explained what exactly a publicist is and how he or she may be able to help you meet your goals
“Um, so what is it exactly that you do?” Read More »
Today I am working with a major journalist on a story featuring a particular expert. It’s challenging because this expert does not understand the difference between marketing and publicity so the bullet points are full of product mentions and, “I created this,” and “I created
Marketing and Publicity are Different! Read More »
We are well into January 2015 and I wonder how things are going for you? Each new year is like a new beginning because it offers such hope. It’s a chance to hit the reset button, if you will, and redo some things that maybe
Risky Business: Are You Really Ready for Big Visibility? Read More »
Writing this as I celebrate my birthday, just before going off on a hike. This question has been coming to mind lately… Have you ever had publicity envy? You know what I mean. That’s when you see articles, interviews, excerpts or features that a competitor
Have You Ever Had Publicity Envy? Read More »
These days I’m reflecting on how much creating anything, be it a business, writing and promoting a book or learning to generate more visibility for your brand is like working out. Once the idea and the overall vision presents itself, it’s exciting and that momentum
Building your Business is a lot like Working Out and Fitness Read More »
Whether you are doing “Other Media” or “You Media” there are things you can do to ensure you come across at your very best while on camera. Today, I’m taking a look at webinars, Google Hangouts, and other online video opportunities. This also applies to
Media Expert Tip for Looking Great On Camera Read More »
Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the
Be Aware of What’s Happening Out There Read More »