Meet Dana. She’s an author with a powerful message—one that could truly help people. But you wouldn’t know that from the way she shows up in interviews. Dana spends her days bouncing between posting on five different social platforms, responding to email, tweaking her website, […]
Learning to Focus on What Matters Read More »
I remember a client who once walked out of her first TV interview feeling utterly defeated. The lights were hotter than expected, the host’s questions veered off course, and her answers—well, they didn’t quite land the way she rehearsed them. By the time she called
Becoming Fearless: Why Authors Need to Embrace Media Imperfection Read More »
Negative feedback isn’t the end—it might just be your creative breakthrough. I know this seems counterintuitive, but stay with me. Last week, I shared with you the experience of Lisa and how she was unable to keep her cool when hit with a negative book
Bad Reviews Can Be Your Superpower Read More »
A couple of years ago, a client of mine—we’ll call her Lisa—was thrilled when her book started receiving reviews. Most of them were glowing. Readers praised her insights, loved her writing, and shared how much the book helped them. Everything we authors love! But then,
One Bad Review? Shake It Off Read More »
A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist. She turned us down. Not because the book wasn’t good,
The Power of Waiting Read More »
When Brian Tracy was one of my clients, I was constantly approached by people looking for favors. It’s natural when you’re connected to someone well-known — people want introductions, endorsements, or even just a foot in the door. I understood that. But one particular request
The Best Time to Build a Relationship Read More »
The real power of your message? It’s not in one story—it’s in the many ways you can tell it. One of the biggest mistakes I see authors and experts make is believing they have just one story to tell. But a single, rigid narrative limits
The Secret to More Media Coverage? Tell Your Stories Read More »
My biggest mistake happened two decades ago, and I have never forgotten it. I watched in disbelief as my client, a seasoned CEO, unraveled on national television, his meltdown playing out before my eyes like a slow-motion car crash. Ugh. This was the moment we
My Biggest Mistake Read More »
Writing can feel like a solo expedition—just you, your ideas, and an ever-growing pile of coffee cups. Hours spent crafting stories, refining ideas, or perfecting a book proposal often happen in quiet spaces, away from the world. But success as a writer isn’t just about
Why Authors Should Prioritize Conferences Read More »
There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts at hearing “no”! It’s not that bad when you’re your
Authors, Turn Rejection Into Growth Read More »