Who doesn’t love a surprise? Well, okay, maybe not every surprise. Some are best left out of the equation entirely — like finding out your mic is off halfway through an interview, or that unexpected tech glitch at the worst possible moment. But when it […]
Surprise! That Did Not Just Happen Read More »
In any kind of relationship or collaboration, it’s the connection that matters most. I am speaking of the relationship connection. As you build your media contacts, nurturing that connection is everything. Building long-term relationships with journalists, influencers, bloggers, and media outlets requires a strategic, thoughtful,
Building Relationships with Media Read More »
We’ve covered online book launches in-depth here—exploring affiliate partnerships, virtual communities, and more. But today, let’s talk about “On the Ground Book Launches” and why they remain significant, even in our digital age. Not too long ago, I worked with an author who insisted on
Why In-Person Book Launches Still Matter Read More »
Photo: Summer winding down by Joanne McCall If you’ve ever dabbled in book publicity or are gearing up for your next big launch, you’ve likely asked yourself this question. It’s the one that keeps authors awake at night, wondering if all their hard work will
The Number One Question About Book Publicity Read More »
As someone who has spent years as a seasoned book publicist and media trainer, I’ve had the privilege of working in various areas of the media landscape. From book publicity to publishing to podcasting, these experiences have provided a 360-degree view of how to navigate
Why Following Instructions Sets You Apart as a Podcast Guest Read More »
Today’s focus isn’t on a long list of interview mistakes (although it could be because there are many), but rather on one crucial point that can make a huge difference in how you’re perceived. It’s simple yet powerful, and avoiding this common mistake can prevent
One Crucial Thing to Avoid Saying in Media Interviews Read More »
Last week we focused on 5 Key Mistakes Authors Make in DIY Book Publicity and guess what? There are more. You can read about those first 5 here if you haven’t seen them yet. If you have the time and the desire, generating publicity for
6 More Key Mistakes Authors Make in DIY Book Publicity – Part 2 Read More »
Recently we discussed when to hire a publicist and when you should DIY. This question comes up frequently and it depends on your particular situation. If you missed it, you can read about it here. This week, I thought it would be enlightening to go
Key Mistakes Authors Make in DIY Book Publicity Read More »
Photo by: Joanne McCall Much to my amazement, the month of August is almost upon us. I would say something trivial like, “Time flies,” but we all know that!! The good news is that with a new month comes new opportunities for you and your
I recently appeared on a podcast where the host made a surprising comment. He suggested that with all the technology available today, authors don’t really need publicists anymore and wondered if I was worried about my business. There was a pause as I processed his
Decisions – Do You Need a Publicist for Your Book? Read More »