What do successful authors have in common regarding book publicity and marketing? One word: Action. It’s true for all well-known business people, authors, speakers, consultants, and others who are successful and have influence within their spheres. They all have this in common: Action. They take […]
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When it comes to book publicity and marketing, asking the right questions makes it much easier. If you have a book and you want more visibility, then gaining exposure through the power of media is a fantastic way to do it. This post isn’t about
Booking Media Interviews Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
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When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience /rəˈzilyəns/ Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable
When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me
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You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health
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Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves
Timing: In Book Marketing & Publicity, Knowing What to do When is Critical Read More »
Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in
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Whether you write fiction or nonfiction books, a well-done book trailer can be highly beneficial to you. Why? It’s a visual and auditory medium for getting your message across about your book. Reading blurbs and summaries are essential, of course, but adding trailers is another
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A couple of weeks ago I wrote a piece on why I hate goals. You can read it here. Then, I wrote a piece in response to all the feedback I was getting, and that one is here. It got me to thinking about the
Set Directions, Not Goals for Your Book Publicity & Marketing Read More »