Book Publicity

I am always surprised when someone comes to me wanting to begin marketing their book just weeks before publication day. If that is the case for you, many good things can still be done for your book and its marketing, but unfortunately, when you wait […]

I had the honor of delivering the closing presentation, Publicity Strategies that Get Results, at the Nonfiction Authors Writers Conference last Friday. It’s always exhilarating to engage with a group of enthusiastic writers and authors eager to learn about boosting their visibility and getting their

As you may know, I have been a book publicist for many years now, navigating the worlds of the publishing and media industries for both emerging and established authors. Through this journey, I’ve gained a wealth of knowledge on effectively promoting books in a market

Authors face challenges: There is no doubt about this. If you could see the questions I receive on a daily basis, you would be amazed. But then again, if you’re an author or someone within the publishing industry, you may find yourself nodding your head.

It’s one thing to be an author, but it’s something greater to be an authority. Most nonfiction authors want to be a credible authority. Fiction authors, on the other hand, need to build community with their readers and also put a huge focus on those

Photo: Joanne McCall March is a month filled with events to celebrate including St. Patrick’s Day, The Spring Equinox, Purim, and Easter. But did you also know March is National Reading Month? This is in honor of Dr. Suess’s birthday, and it is a month

I am thrilled to say that this weekend I am at an event designed specifically for authors and writers called the Author Alchemy Summit in Portland, Oregon. I love conferences like this because it is a chance to meet other authors and experts to discuss

We live in a fascinating age. The era of social media, omnipresent cameras, and videos on platforms like YouTube have revolutionized how we communicate and express ourselves. Yet, amidst this digital renaissance, a crucial aspect often gets overlooked: the art of conveying your message effectively.

You’ve probably heard the buzz about being a ‘thought leader’, right? But what does that actually mean for authors, and is it a goal worth chasing for you? Let’s break it down. Firstly, what’s a thought leader anyway? Well, it’s someone who: Stands Out as

As authors, it is important to be looking for ways to tie our books into the news of the day or culture trends. I am a fan of the national calendar of events. Depending on the subject of your book, it may match one of