You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health […]
Be Generous… and Don’t Worry Read More »
Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before
Questions to Ask Yourself BEFORE Creating Video for Your Book Read More »
Whether you are a published author or simply thinking about writing a book, the question on whether to have an agent secure a publishing deal for you, or if you should self publish always comes up. Before making an informed decision, it’s helpful to have
How To Get A Book Agent or How Does the Book Industry Work? Read More »
I’m really happy to say that my recent piece on Ungoals, which I titled, “Why I Hate Goals,” got some widespread engagement, both positive and negative. The good responses were very nice to read, but the bad ones got everyone fired up (including me) and
How to React to Bad Feedback on Your Book or Social Media Posts Read More »
I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to be there. Pressure causes resistance
Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they
Some Hard Pills to Swallow in Book Publicity & Marketing Read More »
There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above. And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others.
Clarity: For Book Marketing and Publicity to be Successful, Get Focused! Read More »
It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date
Book Marketing and Publicity Countdown Checklist, Part 4 Read More »
We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really is nothing like getting in front of real human beings
Authors Who Travel–A Wonderful Resource Read More »
I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are
Looking Good on Camera When You’re an Author with a Book Read More »