I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are […]
Looking Good on Camera When You’re an Author with a Book Read More »
Using Speech Patterns to Create Hooks and Sound Bites I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play
How to Stand Out From Other Authors and Speakers and Attract Media Attention Read More »
Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do
How to Create a Media Room Checklist Read More »
It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok,
Book Publicist or Media Strategist Read More »
In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They are as follows: 1. Who is your market? 2. What
Authors: Why and How to Build an Email List Read More »
You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically. Hey, let’s find out how media savvy you are! Click here to take the assessment.
How to Get on the Ellen Show Read More »
Not About What You Don’t Want: Book Publicity and Media for Authors … As I’ve mentioned before (and I’m sure I will again), when it comes to getting media coverage for your book and your message, it all comes down to mindset. Of course, then you
Think About What You Want — Read More »
When it comes to putting together an online press kit, there is no “one way is the right way.” However, these suggestions will have you looking like the pro you are. First you need a press release for your book/product/event/cause. Tips on Writing a News
How to Put Together a Media Kit/Online Media Room Read More »
One of the frequent questions I hear beyond how do you build platform that captures online media is, “Can you get me on national TV?” Depending on the author, the book, the topic and the timeliness, the answer is “maybe.” No one can tell you,
Capture National TV Coverage Secret: Create Visuals Read More »
Now that Christmas is past, people are naturally doing year-end reviews and looking toward 2018. You will see this reflected in news stories, articles, and in sponsored Facebook posts. There will be lots of tips on how to set your SMART goals, develop and keep
5 Questions for Creating an Amazing Happy New Year — 2018 Read More »