Clarity: For Book Marketing and Publicity to be Successful, Get Focused!

There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above.   And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others.   I don’t want to be too hard on anyone, but…

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Book Marketing and Publicity Countdown Checklist, Part 4

It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward.   Email blast: It’s time to notify your editor and marketing department of the email blast date and number of recipients you will be contacting. If you’re…

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Authors Who Travel–A Wonderful Resource

We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really is nothing like getting in front of real human beings and sharing your book’s message for taking everything to the…

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