Influencer Marketing & Publicity for Books and Authors: Start with One Platform

As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. We recently explored tip #1 here, and tip #2 here. This week…

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Book Marketing and Publicity for the Month of July

Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July?  Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake, river or ocean, and summer vacations! Here are some other…

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Authors Who Travel–A Wonderful Resource

We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really is nothing like getting in front of real human beings and sharing your book’s message for taking everything to the…

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Authors: Why and How to Build an Email List

In a recent post, we discussed the importance of focusing on what you want–not on what you don’t want. I also suggested considering three questions whenever you’re thinking about your book and its message. They are as follows: 1. Who is your market? 2. What forms of media do they consume? 3. What do you…

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Publicity Cheat Sheet. Hone the Message

I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it. What to do once you land it. Delivering. So let’s…

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Delightful Surprises

One of the things I love about life is that you just never know what big and wonderful thing is going to happen next. I know we all work really hard; we have goals and dreams and wishes and intentions and it’s fabulous when they come true… But now and then something amazing…something that you…

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