It’s close to accurate… I think.

When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to launching McCall Media Group, I was completely enveloped in the…

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Book Marketing and Publicity Countdown Checklist, Part 4

It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward.   Email blast: It’s time to notify your editor and marketing department of the email blast date and number of recipients you will be contacting. If you’re…

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Book Marketing and Publicity Countdown Checklist Part 3

As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good advice for you? Good question. I can’t tell you how…

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Book Marketing and Publicity for the Month of June

Happy June! When one thinks of June, how can you not think of weddings? And, school is out for the summer! June is also the month that includes Father’s Day. Can you tie your book into any of these calendar days? As we look to Chase’s Calendar of Events, here are some other celebrations happening…

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Book Marketing and Publicity Countdown Checklist Part 2

Last week we discussed part 1 of the Book Marketing and Publicity Countdown Checklist. If you missed it, you can read about it here. Today, looking at part two. When it comes to marketing and publicizing your book, having a list can really help. This week, we’re taking the next step. Four months before publication:…

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Book Marketing and Publicity Countdown Checklist Part 1

Marketing and publicizing a book can be daunting when you begin to realize all the many different ways you can go about it. How do you know what to do and when to do it? Having a checklist to follow can be a life saver. Much like a checklist prior to taking off in a…

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Book Marketing and Publicity During the Month of May

Happy May Day! Well, almost. It’s officially April 29th when this posts, but May is almost here.The first day of May has been observed as a holiday since ancient times. Spring festivals, maypoles and maying are still common around the world. As we look to Chase’s Calendar of Events, here is what May also represents:…

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How to Create a Media Room Checklist

Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do a story or segment with you. This means removing all…

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