When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to […]
It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date
As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good
Happy June! When one thinks of June, how can you not think of weddings? And, school is out for the summer! June is also the month that includes Father’s Day. Can you tie your book into any of these calendar days? As we look to
Last week we discussed part 1 of the Book Marketing and Publicity Countdown Checklist. If you missed it, you can read about it here. Today, looking at part two. When it comes to marketing and publicizing your book, having a list can really help. This
Marketing and publicizing a book can be daunting when you begin to realize all the many different ways you can go about it. How do you know what to do and when to do it? Having a checklist to follow can be a life saver.
Happy May Day! Well, almost. It’s officially April 29th when this posts, but May is almost here.The first day of May has been observed as a holiday since ancient times. Spring festivals, maypoles and maying are still common around the world. As we look to
Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do