As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the […]
33 Powerful Tips to Max Your Radio & Podcast Interviews Read More »
That “Back to School” feeling isn’t just experienced by kids. Maybe it’s because we once were kids ourselves, but that “back to school” feeling comes up in the fall for pretty much everyone…Back to school, back to work, new beginnings, a fresh new start. I
How Not to Suck at Doing Interviews Read More »
It’s a funny question to ask writers and authors because of course they do! (Ask authors if they write articles and guest posts and often it’s a different story though — even though they write books.) Readers have many things in common: We can’t
Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they
Some Hard Pills to Swallow in Book Publicity & Marketing Read More »
There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above. And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others.
Clarity: For Book Marketing and Publicity to be Successful, Get Focused! Read More »
It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date
Book Marketing and Publicity Countdown Checklist, Part 4 Read More »
As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good
Book Marketing and Publicity Countdown Checklist Part 3 Read More »
I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are
Looking Good on Camera When You’re an Author with a Book Read More »
Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do
How to Create a Media Room Checklist Read More »
What holds people back from doing PR? Find out what that is and how you can overcome it. Hey, let’s find out how media savvy you are! Click here to take the assessment.
Holding You Back from Doing PR Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.