Breaking down complex information and ideas into bite-sized pieces that can be easily digested by most people is not easy. If you’re the author of a book on a topic such as science, mathematics, academic research, technology, medicine, or anything else that requires an advanced …
Well, well, well…what a difference a week can make. You don’t need me to tell you we are in the midst of a crisis and a great deal of uncertainty. If you’re like me, you’re hearing from every expert and company you’ve ever done business …
Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are available that are actually becoming …
Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general. More and more authors are giving virtual and on-the-ground presentations, …
Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of …
If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist. However, that doesn’t mean that it’s easy. Don’t get those …
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected …
Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in …
I’m really happy to say that my recent piece on Ungoals, which I titled, “Why I Hate Goals,” got some widespread engagement, both positive and negative. The good responses were very nice to read, but the bad ones got everyone fired up (including me) and …
How to React to Bad Feedback on Your Book or Social Media Posts Read More »
As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the …
33 Powerful Tips to Max Your Radio & Podcast Interviews Read More »