New Rules for Interviews

Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are available that are actually becoming the norm. In addition to the phone, Skype calls and…

Continue Reading →

Your Book Publicity & Marketing Mantra

In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every day to publicize and market your book. It’s a good, solid piece of advice that I hope you…

Continue Reading →

Getting Into Flow State with Book Publicity & Marketing

Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990.  If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that psychologists refer to as flow. It’s a wonderful feeling during which you know you’re being highly productive,…

Continue Reading →

Presentation Etiquette

Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general. More and more authors are giving virtual and on-the-ground presentations, including webinars, live online interviews, and presenting through other…

Continue Reading →

Amazon Reviews

Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of our control. (There are those words again: Out of our…

Continue Reading →

A Day in the Life of a Book Publicist

If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist. However, that doesn’t mean that it’s easy. Don’t get those things confused. I get a lot of questions asking what…

Continue Reading →

Tips for Working with Top Tier Earned Media

When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected to be there and on time. Unless you’ve renegotiated that…

Continue Reading →

Success Tips for Authors in your Home Office

Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in an office and from a home office. Today, I thought…

Continue Reading →

Page 1 of 3