When it comes to doing media interviews, the list of things to do and NOT to do is long. However, there are three that are at the top of the list. As you set up interviews for your book, avoid doing the following three things. […]
Three Things to Avoid Before or During an Interview Read More »
Photo: Mike Glauser. Pedaling to End Poverty Sometimes an author has to think outside the box when it comes to marketing and publicity. In a noisy, crowded world, what is something you can do to not only stand out but drive interest to your book and
Authors Need to Think Outside the Box Read More »
In the world of book publicity, it comes as no secret that much has changed in recent years. But there is good news too. While it sounds counterintuitive, when we think of all the changes, the truth is much has actually stayed the same. I
The Fundamentals of Book Publicity Read More »
The Inner Game of Media is a real thing! I was reminded of this again this week when a very well-known Influencer came to me asking about securing television interviews for him. You would know his name if I mentioned it, but of course I
The Inner Game of Media for Authors Read More »
I am always surprised when someone comes to me wanting to begin marketing their book just weeks before publication day. If that is the case for you, many good things can still be done for your book and its marketing, but unfortunately, when you wait
Author Publicity & Marketing Timeline Read More »
I had the honor of delivering the closing presentation, Publicity Strategies that Get Results, at the Nonfiction Authors Writers Conference last Friday. It’s always exhilarating to engage with a group of enthusiastic writers and authors eager to learn about boosting their visibility and getting their
Publicity Strategies That Get Results Read More »
As you may know, I have been a book publicist for many years now, navigating the worlds of the publishing and media industries for both emerging and established authors. Through this journey, I’ve gained a wealth of knowledge on effectively promoting books in a market
Pros and Cons of Becoming Your Own Book Publicist Read More »
I have often spoken about my initial career in radio broadcasting, where I learned through the process of trial and error how to develop a “public private self.” This is a curated persona that includes elements of your personal life you feel comfortable sharing publicly
Authors Being Visible and Staying Safe Online Read More »
Authors face challenges: There is no doubt about this. If you could see the questions I receive on a daily basis, you would be amazed. But then again, if you’re an author or someone within the publishing industry, you may find yourself nodding your head.
Media Mastery for Authors Read More »
In our digital era, we’re inundated with a constant stream of information. For authors and writers, parsing through this deluge to find the gold amidst the grit is no small feat. It’s all too easy to be swept away by the torrent of content pouring
The Art of Discernment for Authors in an Age of Information Overload Read More »