Sometimes I am asked why an author needs a publicist. I understand this question. After all, when it comes to getting publicity for your book, it isn’t brain surgery. There isn’t some graduate school one must attend to learn how to pitch media. However, there […]
How A Book Publicist Can Help Authors Read More »
It’s full steam ahead into the holiday season now. Even those who say, “Can’t we wait until after Thanksgiving?” agree, it is here now! But there is a difference between personal time and work time. There is also a difference between you doing the marketing
Sugarplum Strategies: Sweet and Simple Marketing for Authors Read More »
We are celebrating the Thanksgiving holiday this weekend in the United States, and so we’re taking this weekend off. Wherever you are in the world, I wish you and your family and friends love, joy, and peace. We’ll be back next week with plenty more
Celebrating Thanksgiving Read More »
Small Business Saturday, which takes place on the Saturday after Thanksgiving in the United States, is an event designed to encourage shoppers to support small and local businesses, including authors! This year, it falls on November 25th. Small Business Saturday was created in 2010 by
Small Business Saturday for Authors Read More »
We all know about Black Friday. Black Friday is a major retail and shopping event in the United States and increasingly around the world. It occurs the day after Thanksgiving, which is always on the fourth Thursday in November, making Black Friday typically the fourth
10 Black Friday Strategies for Authors Read More »
We are solidly into the month of November now, and just in case you missed it, today is the day we move back to standard time. Remember to be sure all your clocks have been turned back one hour. November often makes one think of
Thanksgiving and Other Events for Authors Read More »
The month of October has featured the many different kinds of surprises that can happen during media interviews. Here are links to the past three posts on surprises in case you missed them: October 8, October 15, October 22. It’s good to review these so
Media Interview Surprises! Part 4 Read More »
Life is filled with surprises. Some of them we love and others, not so much. Today is the final installment of our 3-part series on surprises in the media. When you are out doing media interviews, I guarantee you will run into some surprises. Before
Media Interview Surprises! Part 3 Read More »
Last week we started talking about unexpected surprises when doing interviews. They are a part of life, of course, and they often happen when doing any kind of media, including interviews. If you missed it, you can read part one here. Today we’re going to
Media Interview Surprises! Part 2 Read More »
The unexpected. It’s a part of life, and it certainly applies when doing any kind of media, including interviews. Because more and more of us are using technology to put our messages out into the world, I thought it would be interesting to talk a
Surprise! When Doing Media Interviews, Expect the Unexpected Read More »