Trust. You have to trust the process. If you are an author promoting a book, then you must embrace trust as you lay the groundwork for your publicity and marketing campaigns. You must have trust in yourself, trust in the process, and trust […]
When it Come to Book Publicity and Marketing, You Must Trust the Process Read More »
Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July? Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake,
Book Marketing and Publicity for the Month of July Read More »
It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date
Book Marketing and Publicity Countdown Checklist, Part 4 Read More »
We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really is nothing like getting in front of real human beings
Authors Who Travel–A Wonderful Resource Read More »
As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good
Book Marketing and Publicity Countdown Checklist Part 3 Read More »
Happy June! When one thinks of June, how can you not think of weddings? And, school is out for the summer! June is also the month that includes Father’s Day. Can you tie your book into any of these calendar days? As we look to
Book Marketing and Publicity for the Month of June Read More »
Last week we discussed part 1 of the Book Marketing and Publicity Countdown Checklist. If you missed it, you can read about it here. Today, looking at part two. When it comes to marketing and publicizing your book, having a list can really help. This
Book Marketing and Publicity Countdown Checklist Part 2 Read More »
Marketing and publicizing a book can be daunting when you begin to realize all the many different ways you can go about it. How do you know what to do and when to do it? Having a checklist to follow can be a life saver.
Book Marketing and Publicity Countdown Checklist Part 1 Read More »
Last week we talked about rejection and how to handle the “nos” you’ll get when working to publicize your books. (You can read it here.) Ultimately, we want you to receive plenty of coverage, so to improve your chances of getting to yes sooner, do
Getting to Yes Sooner with Your Book Marketing and Publicity Read More »
Marketing: When it comes to marketing your book, you are in control. You get to decide what gets promoted and what gets covered. Publicity: With book publicity it takes a little more elegance, creativity, persistence, and hutzpah to get coverage. You’re dependent on someone else
How to Handle Rejection from Media Regarding Your Book Read More »