It’s a funny question to ask writers and authors because of course they do! (Ask authors if they write articles and guest posts and often it’s a different story though — even though they write books.) Readers have many things in common: We can’t …
There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above. And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others. …
Clarity: For Book Marketing and Publicity to be Successful, Get Focused! Read More »
Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July? Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake, …
Book Marketing and Publicity for the Month of July Read More »
We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really is nothing like getting in front of real human beings …
Happy June! When one thinks of June, how can you not think of weddings? And, school is out for the summer! June is also the month that includes Father’s Day. Can you tie your book into any of these calendar days? As we look to …
Book Marketing and Publicity for the Month of June Read More »
Marketing and publicizing a book can be daunting when you begin to realize all the many different ways you can go about it. How do you know what to do and when to do it? Having a checklist to follow can be a life saver. …
Book Marketing and Publicity Countdown Checklist Part 1 Read More »
Marketing: When it comes to marketing your book, you are in control. You get to decide what gets promoted and what gets covered. Publicity: With book publicity it takes a little more elegance, creativity, persistence, and hutzpah to get coverage. You’re dependent on someone else …
How to Handle Rejection from Media Regarding Your Book Read More »
Happy May Day! Well, almost. It’s officially April 29th when this posts, but May is almost here.The first day of May has been observed as a holiday since ancient times. Spring festivals, maypoles and maying are still common around the world. As we look to …
Book Marketing and Publicity During the Month of May Read More »
I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are …
Looking Good on Camera When You’re an Author with a Book Read More »
At least once a week I learn of some new scam aimed directly at authors and it just hurts my heart. Never has it been so challenging to know who you can trust when it comes to marketing and publicizing your book. I feel for …
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