Influencer Marketing & Publicity for Books and Authors: Don’t Get Hung up on the Numbers

This is a big one.   Quick review: I wrote a piece recently called 5 Tips to Help you Get Better Results with Influencer Marketing. You’ll find it here.   Since then, I’ve been taking each of the 5 tips and building on it, beginning with Tip #1, which is knowing what you want. Tip…

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Influencer Marketing & Publicity: What Do You Want?

I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you’ve identified.   In today’s post, I want to break down one of those tips and give you more detailed information about it.   Tip #1: What do…

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Do You Read?

It’s a funny question to ask writers and authors because of course they do! (Ask authors if they write articles and guest posts and often it’s a different story though — even though they write books.)   Readers have many things in common: We can’t walk out of a bookstore without buying some treasure (Usually).…

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Some Hard Pills to swallow in Book Publicity & Marketing

Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they want to judge if that outlet is worthy of them,…

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Clarity: For Book Marketing and Publicity to be Successful, Get Focused!

There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above.   And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others.   I don’t want to be too hard on anyone, but…

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Book Marketing and Publicity for the Month of July

Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July?  Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake, river or ocean, and summer vacations! Here are some other…

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Authors Who Travel–A Wonderful Resource

We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really is nothing like getting in front of real human beings and sharing your book’s message for taking everything to the…

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Book Marketing and Publicity for the Month of June

Happy June! When one thinks of June, how can you not think of weddings? And, school is out for the summer! June is also the month that includes Father’s Day. Can you tie your book into any of these calendar days? As we look to Chase’s Calendar of Events, here are some other celebrations happening…

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