It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date […]
Book Marketing and Publicity Countdown Checklist, Part 4 Read More »
As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good
Book Marketing and Publicity Countdown Checklist Part 3 Read More »
Last week we talked about rejection and how to handle the “nos” you’ll get when working to publicize your books. (You can read it here.) Ultimately, we want you to receive plenty of coverage, so to improve your chances of getting to yes sooner, do
Getting to Yes Sooner with Your Book Marketing and Publicity Read More »
Using Speech Patterns to Create Hooks and Sound Bites I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play
How to Stand Out From Other Authors and Speakers and Attract Media Attention Read More »
Whatever and however you celebrate the season, we are moving into that time of year during which the trees leaf out, the early spring flowers bloom, baby chicks are born, and temperatures continue to rise as the days grow longer and longer. Except, of course,
Happy Easter! Happy Pesach! Happy Spring! Read More »
It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok,
Book Publicist or Media Strategist Read More »
What holds people back from doing PR? Find out what that is and how you can overcome it. Hey, let’s find out how media savvy you are! Click here to take the assessment.
Holding You Back from Doing PR Read More »
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
How Media Has Changed Read More »
Not About What You Don’t Want: Book Publicity and Media for Authors … As I’ve mentioned before (and I’m sure I will again), when it comes to getting media coverage for your book and your message, it all comes down to mindset. Of course, then you
Think About What You Want — Read More »
One of the frequent questions I hear beyond how do you build platform that captures online media is, “Can you get me on national TV?” Depending on the author, the book, the topic and the timeliness, the answer is “maybe.” No one can tell you,
Capture National TV Coverage Secret: Create Visuals Read More »