Whatever and however you celebrate the season, we are moving into that time of year during which the trees leaf out, the early spring flowers bloom, baby chicks are born, and temperatures continue to rise as the days grow longer and longer. Except, of course, […]
Happy Easter! Happy Pesach! Happy Spring! Read More »
It really is about time to change the definition of what a publicist is, because I have to tell you in the last 20 years the work I do on a daily basis has changed dramatically. It’s very common for new authors to think, “Ok,
Book Publicist or Media Strategist Read More »
What holds people back from doing PR? Find out what that is and how you can overcome it. Hey, let’s find out how media savvy you are! Click here to take the assessment.
Holding You Back from Doing PR Read More »
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
How Media Has Changed Read More »
Not About What You Don’t Want: Book Publicity and Media for Authors … As I’ve mentioned before (and I’m sure I will again), when it comes to getting media coverage for your book and your message, it all comes down to mindset. Of course, then you
Think About What You Want — Read More »
One of the frequent questions I hear beyond how do you build platform that captures online media is, “Can you get me on national TV?” Depending on the author, the book, the topic and the timeliness, the answer is “maybe.” No one can tell you,
Capture National TV Coverage Secret: Create Visuals Read More »
How to Get Excellent Media Attention for Your Book If you and I have known one another for a while, you’ve probably heard me talk about positioning. How you position your book and its message so that it compels media to want to talk to
The One Question That Immediately Tells Me You’re a Newbie Read More »
I trust you and yours had a wonderful Thanksgiving holiday filled with fun, laughter and plenty of yummy things to eat. Most, not all, but most of us are pretty lucky to have the lives we have and there is a lot to be thankful
Book Marketing and Publicity – Myth Busted Read More »
As you may or may not know, I am a publicist who works with authors, speakers, and business owners. I recently took on a little side project that I’m really excited about. I’m the booker for a popular podcast called the Something You Should Know show, which
Book Marketing and Publicity: Here’s What Happened…Here’s What Should Have Happened Read More »
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. In fact, the more I think about it, the more I think that the endless noise of social media, texting, email, as well as the constant 24/7
When it Comes to Book Publicity and Marketing, What is your Secret Sauce? Read More »