Today I am working with a major journalist on a story featuring a particular expert. It’s challenging because this expert does not understand the difference between marketing and publicity so the bullet points are full of product mentions and, “I created this,” and “I created […]
Marketing and Publicity are Different! Read More »
We are well into January 2015 and I wonder how things are going for you? Each new year is like a new beginning because it offers such hope. It’s a chance to hit the reset button, if you will, and redo some things that maybe
Risky Business: Are You Really Ready for Big Visibility? Read More »
Whether you are doing “Other Media” or “You Media” there are things you can do to ensure you come across at your very best while on camera. Today, I’m taking a look at webinars, Google Hangouts, and other online video opportunities. This also applies to
Media Expert Tip for Looking Great On Camera Read More »
As a national publicist and visibility Strategist, I get a LOT of questions from very diverse business owners, authors, speakers and coaches. One of the most frequent questions is this: “I’m very good at what I do and I have an important message to get out
Are These 3 Mistakes Keeping You from Being a Media Darling? Read More »
You may know me as a Publicist and Visibility Strategist. I help entrepreneurs, coaches, speakers, authors and small businesses to become more visible in a very noisy world. What you may not know about me is that I have a consistent and robust interest
The Secret Behind My Before and After Read More »
It is not big trick for a small business, entrepreneur, coach, speaker, author or consultant to stand up anymore. Never in the history of human kind has it been so easy. No matter what your product, service, event, or cause, you can create a platform.
Grabbing the Attention of your Clients and Customers with Video Read More »
As some of you may have heard, I had quite the experience with some Yellow Jackets two weeks ago. While working in my garden, I accidentally disturbed their nest and they were absolutely unforgiving and relentless in their pursuit of me. 8 bites later, I
Moving into Late Summer Read More »
Greetings! When it comes to media, there are lots of no nos one you can commit that will mark you as an amateur forever. And to make it ever worse, unless someone tells you, you won’t even know it. I know, because during my career
Some of the Top Media No-Nos Read More »
Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media tip for the day: One “media no no” keeps coming up that really needs to
How to Stand Up and Stand Out: Building your Visibility through Media Here’s what I’ve been pondering lately… Never before in the history of the world has it been so easy to stand up. The trick is, when it comes to your business, how are
Build your brand’s visibility through media Read More »