Many authors come to me perplexed by what they need to do to market and publicize their books. Because they feel unsure, many suffer from overwhelm, procrastination, frustration, and sometimes just a low level of anxiety for how to spread the word about their books, […]
4 Types of Media Authors Must Address Read More »
Last week we focused on the importance of having an editorial or content calendar for your book’s promotional and planning efforts that extends out for an entire year. In case you missed it, it’s here. I had a few interesting questions come up from readers this
Content Calendar, Part 2 Read More »
Last week we discussed how to work your way into those elusive, yet extremely desirable top-tier media outlets. You can read about it here. This week, we’re going to delve a little deeper into this topic and focus more on the networking aspect of it.
Work Your Way Up to the Top Tier: Part 2 Read More »
So you want media attention for your book. I get it. I totally do. I get a lot of questions from people asking what exactly media is these days. Short answer? Everyone! So the next question is, what do you want to do and where
Work Your Way Up to the Top Tier: Part 1 Read More »
When it comes to book publicity and marketing, asking the right questions makes it much easier. If you have a book and you want more visibility, then gaining exposure through the power of media is a fantastic way to do it. This post isn’t about
Booking Media Interviews Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
Tips for Working with Top Tier Earned Media Read More »
Publicity and Marketing Distinctions and Opportunities I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and
One way to keep your book and message timely is to find a way to become newsworthy. You can do that in a number of ways, and a good place to being is with the calendar. It’s now the month of March, and time to
How Authors Can Become Newsworthy and Land Media Coverage Read More »
Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.
How Media Has Changed Read More »
You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically. Hey, let’s find out how media savvy you are! Click here to take the assessment.
How to Get on the Ellen Show Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.