December’s Dark Days can Offer Light

Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews with television programs from your home or office. It generated a lot of response, not only about the tips, but…

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#Hashtags for #Bookpublicity and #Bookmarketing

As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught right after Labor Day. It’s because it works. People who watch these networks love…

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Newsworthy or Nicheworthy?

I recently took a poll on social media that asked people to rate their favorite things about fall. (We are connected on social media, right? If not, see my P.S. below.) Here are the results of the poll, with the most popular item first: Autumn Leaves Comfy Clothes Crisp Air The Weather Hot Chocolate Soups…

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Happy Book-Strategy Planning Season

I am surprised and delighted by the huge response I received regarding the Savvy Sunday News Release on crutch words. If you haven’t seen that post yet, you’ll find it here. Below are just a few of the comments I’ve received, with additional crutch word nominees!   “I enjoyed reading your thought piece (crutch term?).…

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Tie Your Book into a Holiday

Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post here). Today, I’m focusing on calendar hooks. For example, Father’s Day is being celebrated today in much of the world.…

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Happy Happy; Merry Merry

Whatever you celebrate this time of year, I want to take a moment to wish you peace, love and joy. May you and your loved ones feel safe, happy, warm, and grateful for all that we have. Until next year, Joanne P.S. I remember going to bed on New Year’s eve and my parents saying,…

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What is a Book Launch?

Good question. I have heard so many variations of the answer to this question that it’s mind boggling. Depending on the way you publish your book, that is going to determine some of how you launch. However, there are a few good practices that work in just about any scenario, so let’s focus on those:…

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Book Ideas for the Holidays

If you’re like me, you cringe when you see or hear a commercial for the holidays before Thanksgiving. “Christmas commercials so soon? It’s not even Halloween yet!” As a consumer, cringing is totally appropriate. However, if you have a book to promote and sell, then you should be in high gear by now if you…

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