We all know that February is the month of love with Valentine’s Day falling on the 14th. President’s Day is also this month. (Extra points if you know which Presidents and the actual dates their birthdays!**) But February means more than that, and it can […]
More Media for Authors Through Event Creation Read More »
Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a
3 Phrases That Will Stop You From Successful Media Coverage Read More »
Or … How to Get More Attention for Your Book We have discussed the importance of positioning your book many times before…and for a recent refresher, read this, but there is always something new to consider. Another fantastic way to position your book, and tell
Using Comparisons to Uniquely Position an Author’s Book Read More »
Or blowing off media interviews is NEVER a good idea During my radio broadcasting days, I interviewed hundreds of authors. Some were very, very good, and some were very, very bad. Now, as a media strategist who helps authors to become famous, I also have
How to be a Successful Author Doing Media Interviews Read More »
When it comes to putting together an online press kit, there is no “one way is the right way.” However, these suggestions will have you looking like the pro you are. First you need a press release for your book/product/event/cause. Tips on Writing a News
How to Put Together a Media Kit/Online Media Room Read More »
One of the frequent questions I hear beyond how do you build platform that captures online media is, “Can you get me on national TV?” Depending on the author, the book, the topic and the timeliness, the answer is “maybe.” No one can tell you,
Capture National TV Coverage Secret: Create Visuals Read More »
Now that Christmas is past, people are naturally doing year-end reviews and looking toward 2018. You will see this reflected in news stories, articles, and in sponsored Facebook posts. There will be lots of tips on how to set your SMART goals, develop and keep
5 Questions for Creating an Amazing Happy New Year — 2018 Read More »
I just want to take a moment and wish you a wonderful, peaceful holiday season. Tonight is Christmas eve and I am celebrating with my family. Wishing you all the best, and I will see you in the New Year! Warmly, Joanne
Happy Holidays!! Merry Christmas!! Read More »
How to Get Excellent Media Attention for Your Book If you and I have known one another for a while, you’ve probably heard me talk about positioning. How you position your book and its message so that it compels media to want to talk to
The One Question That Immediately Tells Me You’re a Newbie Read More »
I had an interesting question recently from Lisa Romeo, one of our Savvy Pros, and she asks about how to get media attention when you have a memoir. She asks, “As the author of a memoir, if you are NOT looking to become a subject
Reader Question on Media Attention for Books Read More »