Writing this as I celebrate my birthday, just before going off on a hike. This question has been coming to mind lately… Have you ever had publicity envy? You know what I mean. That’s when you see articles, interviews, excerpts or features that a competitor […]
Have You Ever Had Publicity Envy? Read More »
These days I’m reflecting on how much creating anything, be it a business, writing and promoting a book or learning to generate more visibility for your brand is like working out. Once the idea and the overall vision presents itself, it’s exciting and that momentum
Building your Business is a lot like Working Out and Fitness Read More »
Whether you are doing “Other Media” or “You Media” there are things you can do to ensure you come across at your very best while on camera. Today, I’m taking a look at webinars, Google Hangouts, and other online video opportunities. This also applies to
Media Expert Tip for Looking Great On Camera Read More »
Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the
Be Aware of What’s Happening Out There Read More »
As a national publicist and visibility Strategist, I get a LOT of questions from very diverse business owners, authors, speakers and coaches. One of the most frequent questions is this: “I’m very good at what I do and I have an important message to get out
Are These 3 Mistakes Keeping You from Being a Media Darling? Read More »
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. And because of this, it has never been more critical and necessary to figure out what is unique about you, your business and your book, and make
What is your Secret Sauce? Read More »
You may know me as a Publicist and Visibility Strategist. I help entrepreneurs, coaches, speakers, authors and small businesses to become more visible in a very noisy world. What you may not know about me is that I have a consistent and robust interest
The Secret Behind My Before and After Read More »
It is not big trick for a small business, entrepreneur, coach, speaker, author or consultant to stand up anymore. Never in the history of human kind has it been so easy. No matter what your product, service, event, or cause, you can create a platform.
Grabbing the Attention of your Clients and Customers with Video Read More »
One of the things I love about life is that you just never know what big and wonderful thing is going to happen next. I know we all work really hard; we have goals and dreams and wishes and intentions and it’s fabulous when they
Delightful Surprises Read More »
As some of you may have heard, I had quite the experience with some Yellow Jackets two weeks ago. While working in my garden, I accidentally disturbed their nest and they were absolutely unforgiving and relentless in their pursuit of me. 8 bites later, I
Moving into Late Summer Read More »