Welcome to another Savvy Sunday. It’s the time of the weekend when savvy pros have to peek at their email (at least once) and maybe even prepare themselves for the upcoming week. The great news about doing that is that it doesn’t take all that
What is That Overused Word? Read More »
Here is it August and producers of the top-tier media shows that went out on summer hiatus have returned to work and are now in full swing getting ready for their fall launches. We also are getting a tiny bit of a break from all
The Heart of your Story Read More »
In my career I have the pleasure of working with some of the best in the business…the best authors, speakers, entrepreneurs, experts. And do you know what? Sometimes even the best succumb to their self doubts. It doesn’t happen often, but when it does, they
Positioning Yourself as an Expert and Owning It Read More »
I hope you’re enjoying some family time over the long, hot days of summer. I hate to mention that fall is just around the corner, but as a savvy pro, you know the importance of looking ahead and planning to take advantage of natural opportunities
The #1 Question Media Will Ask — No Matter What Read More »
I have lost count as to how many people have stated that social media is a great way to sell books (or any product, for that matter), and then wonder what is wrong with their campaign when there is little to know conversion. It’s simple
Promoting your Book or Business Using Social Media Hint: It’s Not sales Read More »
So many people have this question now, and for good reason. Never in the history of humankind has publishing been so easy, but the question is, what is right for you? Self publishing is for you if you: write a great book have an engaged
Should I Find a Publisher, or Should I Self Publish? Read More »
It’s hard to believe that the words “back to school” are already being bandied about. Summer clothes are on sale now that the Fourth of July has passed, and many of the long-lead media are planning their story ideas for well into fall. An important
Mistakes People Make Regarding Publicity and PR and How to Avoid Them Read More »
As I often say, publicity for your book, business, product, service or cause is not brain surgery or rocket science, but it does require some skills and tools that you may not have…yet. The first essential element is contacts. Being able to tap into the
It’s hard to believe it is almost the Fourth of July. We’ve all heard the old saying that “time marches on” and that’s because it is so true. If you don’t have a platform for your business, book, service of cause, then you need to
Time Is On Your Side…Yes It Is. Read More »
People contemplate everyday whether or not they should hire a publicist. I am fond of saying it isn’t rocket science or brain surgery, but there are some real advantages to hiring someone to help you with media coverage. Here are a few of them: They
Hiring a publicist — Should You or Shouldn’t You? Read More »