Someone asked me this question the other day: In what ways are you the best at what you do, and how do you tell that story? Phew! Those are powerful questions. How would you respond to them? It made me think of this amazing content […]
I’ll Tell You Mine If You Tell Me Yours Read More »
As a book publicist specializing in nonfiction, I know that promoting your book isn’t just about getting it noticed—it’s about establishing your authority and elevating your message to expand your business and your offerings. Readers seek insights, solutions, and stories that resonate with their real-world
Common Myths That Keep Authors from Getting the Book Publicity They Deserve Read More »
Bringing a publicist on board for your book is like launching a rocket—exciting, full of momentum, and designed to take your work to new heights. But to truly reach the stars, you need to be an active co-pilot. Working with a publicist isn’t just about
Partnering with a Publicist: Your Essential Guide to Book Publicity Success Read More »
Previously, I shared 3 powerful ways to build relationships with the media. If you missed them, you can catch up here. Today, I’m expanding that list with even more strategies to help you foster genuine connections. 4. Show Appreciation and Acknowledge Coverage: When your story
Building Relationships with Media, Part 2 Read More »
Who doesn’t love a surprise? Well, okay, maybe not every surprise. Some are best left out of the equation entirely — like finding out your mic is off halfway through an interview, or that unexpected tech glitch at the worst possible moment. But when it
Surprise! That Did Not Just Happen Read More »
In any kind of relationship or collaboration, it’s the connection that matters most. I am speaking of the relationship connection. As you build your media contacts, nurturing that connection is everything. Building long-term relationships with journalists, influencers, bloggers, and media outlets requires a strategic, thoughtful,
Building Relationships with Media Read More »
We’ve covered online book launches in-depth here—exploring affiliate partnerships, virtual communities, and more. But today, let’s talk about “On the Ground Book Launches” and why they remain significant, even in our digital age. Not too long ago, I worked with an author who insisted on
Why In-Person Book Launches Still Matter Read More »
Photo: Summer winding down by Joanne McCall If you’ve ever dabbled in book publicity or are gearing up for your next big launch, you’ve likely asked yourself this question. It’s the one that keeps authors awake at night, wondering if all their hard work will
The Number One Question About Book Publicity Read More »
As someone who has spent years as a seasoned book publicist and media trainer, I’ve had the privilege of working in various areas of the media landscape. From book publicity to publishing to podcasting, these experiences have provided a 360-degree view of how to navigate
Why Following Instructions Sets You Apart as a Podcast Guest Read More »
Today’s focus isn’t on a long list of interview mistakes (although it could be because there are many), but rather on one crucial point that can make a huge difference in how you’re perceived. It’s simple yet powerful, and avoiding this common mistake can prevent
One Crucial Thing to Avoid Saying in Media Interviews Read More »