I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here. As always, contact information not only important, it is essential. If you want to do media
Don’t Play Hard to Get with Book Marketing & Publicity Read More »
As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the
33 Powerful Tips to Max Your Radio & Podcast Interviews Read More »
Good question. I have heard so many variations of the answer to this question that it’s mind boggling. Depending on the way you publish your book, that is going to determine some of how you launch. However, there are a few good practices that work
What is a Book Launch? Read More »
A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to
Influencer Marketing for Book and Authors: Offer Suggestions Read More »
As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. We recently
Influencer Marketing & Publicity for Books and Authors: Start with One Platform Read More »
Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do when your book pitch is rejected When No doesn’t Really
Why Rejection Can Be a Good Thing Read More »
If you’re like me, you cringe when you see or hear a commercial for the holidays before Thanksgiving. “Christmas commercials so soon? It’s not even Halloween yet!” As a consumer, cringing is totally appropriate. However, if you have a book to promote and sell, then
Book Ideas for the Holidays Read More »
I love the month of October. The leaves are changing color, you start to feel that autumn crispness in the air, and it’s time to pull out all the cozy sweaters and boots. It’s also time to clean up the garden, and of course, there
Book Publicity and Marketing for the Month of October Read More »
According to Wikipedia, Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
Influencer Marketing. What is it and How Do You Use it for Book Publicity and Sales? Read More »
Are we really barreling toward September, already? Where did the summer go?! It happens every year. Summer flies by and we’re suddenly facing another fall. For me, personally, I love basking in the summer sunshine by playing in the garden and swimming in a cool
Book Marketing and Publicity for the Month of September Read More »